Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
Paramount Global has announced the appointment of Lee Sears as Executive Vice President (EVP), Head of International Advertising Sales and Integrated Marketing for Paramount Global. Sears will report to Pam Kaufman, President and CEO of International Markets, Global Consumer Products and Experiences, and to John Halley, President of Paramount Advertising. In this role, Sears will […]
Locality has launched as a local television solutions provider. Formed through the union of CoxReps and Gamut, two widely respected media sales organisations, Locality is a new brand that brings together the best technology, people and premium inventory in both broadcast and streaming. Each company brings with it a seasoned team that will continue to […]
Outbrain has announced Onyx, a new branding platform designed to maximise business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners. Onyx is designed to meet brand objectives and deliver value beyond traditional ‘ad views’ by leveraging Outbrain’s +15 years of technology built to predict user engagement […]
Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]
Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]
Amazon is considering an ad-supported version of its Prime Video streaming service. The company is cutting costs and laying off thousands of employees, but its advertising business is still growing. An ad-supported tier of Prime Video would add to advertising momentum, and help generate more revenue from entertainment. Advertisers are also pushing for more access […]
CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
Broadcasters have slammed UK regulator Ofcom’s proposed changes to advertising rules which they say will result in the loss of nearly half an hour of news coverage a day. A report from broadcasting association COBA suggests that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public service […]