Amplified Intelligence, the attention measurement company, has announced the launch of its new campaign evaluation tool, attentionPROVE. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai – the product will help brands and agencies understand and maximise attention in ad campaigns in real-time. The technology […]
Chicken Soup for the Soul Entertainment has announced Crackle Connex, the advertising sales platform, has signed deals with two Digital Out-of-Home (DOOH) networks in the US. The company is adding screens through agreements with Coinstar’s adPlanet Retail Media Group – the grocery and retail DOOH network in the US, and Velocity – a technology solutions […]
Yospace, a specialist in server-side ad insertion (SSAI), has extended its partnership with DirecTV Advertising, a partner for omni-channel TV. The relationship began in 2015 and will continue on for the next several years, marking nearly a decade of innovation in streaming monetisation. Yospace has helped DirecTV Advertising to substantially grow its digital video advertising […]
Over a dozen FMCG advertisers are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022. Matchmaker enables FMCGs who supply Boots and Tesco to enhance their VoD targeting by activating category shopper audiences on ITVX using their loyalty card […]
smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]
India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]
Hoppr, the Australian advertising technology company, has announced the appointment of Joe Prusz as the company’s new Chief Executive Officer. Prusz was previously the Chief Revenue Officer for Magnite, the online advertising tech firm. “Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialisation. He comes to Hoppr […]
Euromedia March/April 2023 Straitened economic times have led to established streaming services introducing or considering ad-supported tiers, and a burgeoning FAST segment. Colin Mann sought the advice of a range of industry players on the implications for platforms and advertisers. Read the article and the rest of the issue here.
Advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand, broadcast in a less cluttered advertising environment, can deliver more effective and impactful campaigns. The trial will determine whether High Impact campaigns, delivering a lower frequency of adverts, can deliver more cut […]
As the global video streaming market continues to grow and become increasingly crowded, streaming businesses are looking for ways to maintain their growth and competitive edge. According to a global B2B industry survey by NPAW, a provider of video analytics and business intelligence for the online video industry, 76 per cent of SVoD companies plan […]