Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]
In recent years, Over-The-Top (OTT) TV streaming platforms have taken the world by storm – from streaming services to gaming sites, these platforms have revolutionised the way we consume content and entertainment. But OTT isn’t just changing the way we absorb media, it’s also transforming the business landscape. With the current number of digital streaming […]
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]
Vevo, the music video network, and UK broadcaster Channel 4, have released the findings of a joint study, Retaining Trust and Quality in a Sea of Content. The survey of 1,000 British consumers (ages 16-40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within […]
Following in the footsteps of its rivals such as Netflix and Disney+, Amazon has confimed that it will soon add commercials to its Prime Video streaming service, unless subscribers pay extra for an ad-free tier. In a company statement, Amazon said: “To continue investing in compelling content and keep increasing that investment over a long […]
ITV has announced its latest Media for Equity investment in plant-based meat business THIS, its first investment in a food company. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX in return for a minority […]
Following a period of consultation, Ofcom has announced that it will not remove the stricter TV advertising rules that apply only to commercially-funded public service broadcasters at this time. All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But the commercial public service broadcasting (PSB) channels – […]
FreeWheel, a technology platform for the TV advertising industry, has announced findings from its The Delicate Art of Balancing Ad Load report. Now in its second year, this edition explores premium video ad load for the first half of 2022 in Europe. Key findings include: Media companies are redefining ad loads: Since 2016, the number of […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ advertorial, audio and digital publishers. From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up […]