Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]
Australian-based kid’s school and lifestyle brand retailer, Smiggle, will launch its first ever British broadcast advertising campaign with Narrative Entertainment’s POP children’s channels this summer The Back-to-School themed advertising will include a 6-week spot ad campaign running from July 24th, plus a 2-week sponsorship campaign from August 6th on FAST channel, POP Kids, and on […]
Research from System1, the creative effectiveness platform, and ITV, has revealed the key ingredients of TV adverts that achieve short-term success. The research is based upon System1’s Spike Rating – a predictive score that indicates short-term sales effect over the 8-10 weeks after an advert has aired, derived from two factors: speed of branding and […]
Supponor, a technology provider in virtual advertising for sports, has announced the appointment of Rusty Lawrence, the former Managing Director of TGI Sport Europe, as its new Business Development Executive. Lawrence brings with him over 30 years of senior level experience in the sports industry and an extensive network of contacts and relationships. His new […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution. By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, […]
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall […]
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]
The Trustworthy Accountability Group (TAG), a programme fighting criminal activity and promote brand safety in digital advertising, has launched a new frontier in marketer transparency through the integration of robust industry data around DEI ratings, privacy compliance, and Made-for-Advertising (MFA) sites into TAG TrustNet, the technological framework for the TAG Certified for Transparency Programme. Through […]