Raffolux, the digital raffle operator, has secured a £1.5 million (€1.7m) investment through a unique fundraising initiative with media company UKTV Ventures. The partnership involves an investment in premium advertising on UKTV linear TV channels in exchange for minority equity stakes in direct-to-consumer start-ups. They aim to help the business scale at pace to become […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]

Despite continued economic caution among marketers, ad view growth on premium video remained healthy in both the US and Europe in the first half of 2023, with 6 per cent and 15 per cent growth respectively, according to FreeWheel’s latest Video Marketplace Report. There continues to be significant regional differences in viewing habits. Large screen […]

The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

Commercial broadcaster UKTV has announced the launch of a new Everyday Sustainability campaign, dedicating £1 million worth of its own airtime across the network’s seven linear channels and streaming service, UKTV Play, to encourage viewers to make more sustainable lifestyle choices. To launch the first year of the initiative, UKTV is tackling food waste and […]

Amazon will soon introduce advertisements on its Prime Video streaming service. The company has said its subscribers in the UK, US, Germany and Canada will see ads from early 2024 unless they subscribe to a higher tier. Ads will be introduced across other markets such as France, Mexico and Australia later in 2024. YouGov data […]

ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ITV will use Captify’s advanced contextual classification technology to identify certain types of moments, themes and emotions during ITV programmes for advertiser targeting. Developed by ITV’s AdLabs, this next stage of ACT is […]

Vudoo, the content commerce and in-stream checkout specialist, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans. The company has appointed Nathalie Curtis-Lethbridge as its Global Chief Growth Officer and Managing Director for EMEA and North America. The London […]

ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate […]

Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]