North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]

Magnite, the independent sell-side advertising company, has released the research study Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia. The study finds 65 per cent of TV viewers in the country watch ad-supported streaming and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among […]

Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. “We are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of […]

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital content, has […]

British advertising remained stable in the first quarter of the financial year 2023 with flat year-on-year spending of £9 billion (€10.5bn), the AA/WARC Expenditure Report shows. The outlook for the full year, however, has improved +2.1 percentage points on April’s forecast to reach £35.7 billion, equivalent 2.6 per cent expected year-on-year growth. “With the economy […]

Social media platforms, websites and services such as advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products such as alcohol or gambling. Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for […]

iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]

The Women’s World Cup is set to begin on July 20th with the US Women’s National Team (USWNT) playing Vietnam the next day. A Seton Hall Sports Poll found that 30 per cent of Americans surveyed will watch or follow FIFA’s 32-nation soccer tournament – a number that grows to 46 per cent among sports […]

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, […]

Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies, are now working with entertainment platform TikTok. The social media platform will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity […]