Innovid, an independent advertising platform, has announced the hiring of Alex Rowe as Senior Vice President (SVP) of Enterprise Sales. Based in Seattle, Rowe will report to Tim Braz, Executive Vice President of Global Sales. In this role, Rowe will be leading Innovid’s enterprise sales efforts, working closely with brand and agency clients to advance […]
Disney+ has introduced its ad-supported subscription plan in the UK, alongside two ad-free options. This expanded offering allows customers to watch Disney+ from £4.99 per month through the Standard with Ads plan, which gives access to all content and allows two concurrent streams. The ads plan will feature up to 4 minutes of commercials per […]
Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]
ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]
Blaze Media, the independent media companies, has announced a subscription-only business model for its existing news website, which will provide its audience with an enhanced experience free of advertising.Blaze Media says it is the first in the conservative media space to transition to this unique business model that focuses entirely on subscription revenue. This trailblazing […]
The rise of Retail Media in the advertising landscape has been speedy. Its global advertising spend is poised to reach $128.2 billion (€121.3bn) this year, forecasts WARC Media, with Amazon the biggest winner. Up 10.2 per cent year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake […]
Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with SponsorPulse to validate National Hockey League (NHL) sponsorship performance measurement to unprecedented levels of accuracy and brand value through creative asset level Impact Scores. The collaboration combines SponsorPulse’s consumer research with Relo’s exposure valuation data […]
Aryel, the platform for immersive Augmented Reality (AR) display ads, has unveiled its display advertising toolkit Ad Creative Solutions. The technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising analytical insights to optimise their campaigns. Through uniting AR technology with strategic insights, […]
Integral Ad Science, a media measurement and optimisation platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimisations to minimise waste on MFA sites. MFA sites are web […]