FreeWheel, the technology platform for the television advertising industry, has announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens. Available now to the company’s publisher clients in the US, Audience Manager enables execution at scale by simplifying audience creation […]

Streamers, both global and national, are using advertising to boost their SVoD or catch-up services. Global streamers recognise that in macro-economic hard times sign-offs can be rescued by a lower price tier supported by advertising. National catch-up services recognise that ads are so irritating to viewers that they can charge some of them to upgrade […]

System1, the creative effectiveness platform, has revealed that both of Coca-Cola’s adverts this Christmas have achieved ‘exceptional’ effectiveness rankings, with Holidays are Coming securing the highest possible Star Rating of 5.9.  System1’s 1-5 Star scale predicts commercial effectiveness by measuring people’s emotional response to ads and the intensity of their response, with just 1 per […]

NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

FuboTV, the sports-first live TV streaming platform, has announced the appointment of Dina Roman in the newly-created role of senior vice president, global advertising sales and a strategic shift toward direct and programmatic guaranteed transactions. Marking Fubo’s first appointment of a global ad sales leader, Roman oversees Fubo’s global sales strategy, ad operations and growing […]

Sky Media, the sales arm of Sky has announced the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the […]

Netflix has hailed the success of its ad-supported plan, which launched 12 months ago. In a blog post, Amy Reinhard President of Advertising at Netflix, said: “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value. As we continue to build and […]

MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]

Yahoo Advertising has announced the launch of Edge-2-Edge, a new collection of premium formats designed to offer advertisers an opportunity to maximise their exposure and engagement on Yahoo properties. With the capability to fill any screen from edge to edge, it aims to provide a seamless viewing experience across all device types. “The introduction of […]

On October 27th, the EDPB adopted an urgent binding decision instructing the Irish (IE) DPA as lead supervisory authority (LSA) to take, within two weeks, final measures regarding Meta Ireland Limited (Meta IE) and to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate […]