Netflix has named Florence Trouche as Head of Advertising Sales in France to oversee the platform’s new ad supported service. This newly created role marks Netflix’s intent to develop ad monetisation after the launch of the platform’s AVoD service in November 2022. Trouche will work with Damien Bernet, who arrived last April to pilot the […]
smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]
TV Azteca and Roku have announced a strategic partnership that will enable brands and agencies to purchase TV streaming advertising on the Roku platform in Mexico through TV Azteca. TV Azteca joins Roku’s growing partner network, expanding the platform’s reach and delivering efficient-in-class ad solutions with the power of digital. “Our vision is to be […]
NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]
A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]
As the 2023-24 Premier League season kicks off, the realm of front-of-shirt sponsorships takes centre stage. Among the 20 teams in the league, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million (€66.4m) and a market share of 35 per cent, underscores the dynamic intersection of […]
Basis Technologies, a provider of programmatic advertising and media automation solutions, has announced an integration with FreeWheel that will give advertisers direct access to connected television advertising inventory. Per this integration, FreeWheel, the technology platform for the television advertising industry, will enable Basis platform users to access programmatic guaranteed buying capabilities on premium video inventory […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals […]
Advertising spend on CTV during a one-month span reached $1 billion (€960m) in June 2023, according to data from ad intelligence provider Vivvix. According to Vivvix, this industry milestone, on track with projections from its first half 2023 report, demonstrates that more brands are recognising the value and potential of advertising on the medium. This […]
ITV has announced its third 2023 deal as part of its Media for Equity portfolio, in pain relief brand Flarin – its first consumer healthcare investment to date. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £5 million of advertising inventory across ITV’s channels […]