Following in the footsteps of its rivals such as Netflix and Disney+, Amazon has confimed that it will soon add commercials to its Prime Video streaming service, unless subscribers pay extra for an ad-free tier. In a company statement, Amazon said: “To continue investing in compelling content and keep increasing that investment over a long […]
ITV has announced its latest Media for Equity investment in plant-based meat business THIS, its first investment in a food company. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX in return for a minority […]
Following a period of consultation, Ofcom has announced that it will not remove the stricter TV advertising rules that apply only to commercially-funded public service broadcasters at this time. All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But the commercial public service broadcasting (PSB) channels – […]
FreeWheel, a technology platform for the TV advertising industry, has announced findings from its The Delicate Art of Balancing Ad Load report. Now in its second year, this edition explores premium video ad load for the first half of 2022 in Europe. Key findings include: Media companies are redefining ad loads: Since 2016, the number of […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ advertorial, audio and digital publishers. From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up […]
Yospace, a specialist in server-side ad insertion (SSAI), has appointed Paul Davies as Head of Marketing. He will be responsible for the company’s marketing activity around the globe. Yospace has long-term partnerships with the likes of DirecTV and Fox in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia […]
Channel 4 and Lloyds Bank have revealed the five Black-owned companies which will benefit from business support and free TV advertising as part of their Black In Business initiative. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a TV advert made for them and six months […]
Pocket.watch, the kids and family creator content and IP company, and Mattel, the toy company, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels and American Girl. In monetising Mattel’s YouTube inventory and brands, pocket.watch delivers a combination […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]