The international Total Video sales house of RTL Group has announced the consolidation of three previously independently operating companies to form the joint company RTL AdAlliance in 2022. As of today, the company has formally incorporated all its local European businesses into one single entity per market and launches a straight-forward business approach which it […]
Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app install campaigns to TV streaming inventory. This partnership offers app marketers a seamless experience in executing TV streaming campaigns for mobile user acquisition, combining Roku’s […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]
OpenX Technologies, thee omnichannel supply-side platform, gas announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries. […]
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]
Ampersand, the audience-first TV advertising sales company, has announced the release of its next-generation local and national TV insights, empowering ad buyers to rebalance their TV investments for optimal reach and frequency. Fueled by aggregated data insights from 65 million households, and with a commitment to protecting personal information, these insights will revolutionize the way […]
AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]
Yospace, a specialist in server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. Built upon Yospace’s Orchestrator module, Capella’s cloud-hosted encoder, Cambria Stream, ingests live signals then encodes the video and inserts SCTE-35 ad markers into […]
Xumo and Comcast Advertising have released a joint report, The 2023 State of FAST, exploring the growing usage of free ad-supported streamingtelevision (FAST) among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans today. The report combines data insights from across Comcast Advertising and Xumo Play alongside custom research with […]