FuboTV, the sports-first live TV streaming platform, has announced the appointment of Dina Roman in the newly-created role of senior vice president, global advertising sales and a strategic shift toward direct and programmatic guaranteed transactions. Marking Fubo’s first appointment of a global ad sales leader, Roman oversees Fubo’s global sales strategy, ad operations and growing […]
Sky Media, the sales arm of Sky has announced the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the […]
Netflix has hailed the success of its ad-supported plan, which launched 12 months ago. In a blog post, Amy Reinhard President of Advertising at Netflix, said: “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value. As we continue to build and […]
MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]
Yahoo Advertising has announced the launch of Edge-2-Edge, a new collection of premium formats designed to offer advertisers an opportunity to maximise their exposure and engagement on Yahoo properties. With the capability to fill any screen from edge to edge, it aims to provide a seamless viewing experience across all device types. “The introduction of […]
On October 27th, the EDPB adopted an urgent binding decision instructing the Irish (IE) DPA as lead supervisory authority (LSA) to take, within two weeks, final measures regarding Meta Ireland Limited (Meta IE) and to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate […]
Innovid, an independent advertising platform, has announced the hiring of Alex Rowe as Senior Vice President (SVP) of Enterprise Sales. Based in Seattle, Rowe will report to Tim Braz, Executive Vice President of Global Sales. In this role, Rowe will be leading Innovid’s enterprise sales efforts, working closely with brand and agency clients to advance […]
Disney+ has introduced its ad-supported subscription plan in the UK, alongside two ad-free options. This expanded offering allows customers to watch Disney+ from £4.99 per month through the Standard with Ads plan, which gives access to all content and allows two concurrent streams. The ads plan will feature up to 4 minutes of commercials per […]
Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]