Channel 4 Sales has announced UK supermarket chain Aldi as the long-term sponsor of Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus the ‘Cooking Inspiration’ strand on UKTV and W. Commencing on January 29th the sponsorship will span food programming on Channel 4 such as Come […]

Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) has announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with increases of 15 per […]

During its Q4 earnings call, Netflix revealed that it will phase out its Basic plan for subscribers – starting with the UK and Canada markets in Q2. The subscription tier, which was made unavailable to new and returning users in July 2023, is currently only available to those who were already subscribed to it. It’s […]

CTV tech company, Frodoh World, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences. The campaign […]

As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]

US Media, a specialist in media solutions in Latin America, and Vevo, the music video network, have announced an advertising sales partnership. Under this agreement, US Media will be the Latin American sales representative for Vevo’s ad inventory in Mexico, Brazil, Argentina, Colombia, Chile and Peru. US Media will also sell on behalf of Vevo […]

RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]

Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include: Tons of brands are on TV : 35,200+ unique brands detected airing on linear, local and streaming that are making a lot of (647,000) creatives to reach audiences. That makes a lot of […]