Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]

Local advertising sellers in the US face growing expectations to sell more digital ad inventory and demonstrate higher performance on campaigns, according to a study from Frequence, a specialist in advertising sales automation and workflow software. The report, which surveyed 471 local-market digital advertising and marketing professionals in the US, found that 72 per cent […]

Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]

Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]

ITV has announced the launch of its new Head First Award. An advertiser-facing industry initiative, where the ambition is to inspire other brands to join us in shining a spotlight on mental wellbeing and inspiring positive action. In a press release, ITV explained: “ITV sits at the heart of popular entertainment, reflecting and connecting with […]

The international Total Video sales house of RTL Group has announced the consolidation of three previously independently operating companies to form the joint company RTL AdAlliance in 2022. As of today, the company has formally incorporated all its local European businesses into one single entity per market and launches a straight-forward business approach which it […]

Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app install campaigns to TV streaming inventory. This partnership offers app marketers a seamless experience in executing TV streaming campaigns for mobile user acquisition, combining Roku’s […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]

tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]