Sopra Steria, the digital transformation provider, and media expert TRP Research have partnered to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and VoD services are consumed across different devices and platforms by UK audiences. Bringing together Sopra Steria’s data analytics and user design capabilities, and TRP’s knowledge of the media […]
System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]
Veg Power, ITV, Channel 4 and Sky Media have announced that their Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build […]
AdQuick, am Out-of-Home (OOH) advertising platform, has signed an agreement with Crackle Connex, a division of Chicken Soup for the Soul Entertainment, to add Redbox and Crackle advertising inventory to its growing network of over 1,600 partners. Advertisers and agencies in the US can easily connect to inventory, including over 29,000 Redbox kiosks, the Redbox […]
Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, has announced a strategic partnership with ShowHeroes, a prominent player in the global digital advertising space. This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies […]
Survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveal that the majority of UK consumers aren’t prepared to pay to go ad free on the Prime Video streaming service. Starting from February 5th, Amazon Prime members in the UK will have to pay an extra £2.99 […]
Veset, developer of Veset Nimbus, the SaaS platform for broadcasters, media content owners, and service providers, has announced the release of its new ad-insertion platform, Veset AdWise. Veset AdWise is an in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer […]
System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning Kevin has now scored 5-Stars for the last five years in a row. Six of the top 10 adverts in 2023 were […]
Phenix, a provider of real-time video streaming technology, has announced its broadcast OTT streaming solution has launched real-time Server-Side Ad Insertion (SSAI) with Brinx.TV. Brinx.TV, founded by 6x Emmy Award winner and founder/host of the well-known show ESPN Sport Science, John Brenkus, will roll out the first-ever server-side ads in real-time to support its myriad […]