Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]
On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the stunt, sidekick Guillermo beamed via hologram to a Target aisle in a Proto M unit disguised as a toy box, and interacts in […]
Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]
PadSquad, the high-impact advertising experiences specialist, has acquired patent protected interactive advertising technology assets from Source Digital, a player in Activated Moments in video content and metaverse. The technology enables content recognition within video ads and the real-time delivery of interactive instream video ads. The news comes less than a year removed from Star Mountain […]
VideoAmp has announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]
At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]
At AWS re:Invent, Amazon Web Services (AWS), an Amazon company, announced that Television New Zealand (TVNZ), New Zealand’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like […]