LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

The gambling industry competition is stiff, so operators utilise all means to promote their platforms and increase customer engagement. Providing lucrative bonuses for new and regular players is a working tool; however, it’s often not enough to enhance brand recognition in the market. Therefore, companies usually launch additional promotional campaigns to inform users of their […]

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

RTL Deutschland and ProSiebenSat.1 have announced a partnership will bring together the content and services of each group’s adtech company, Smartclip and Virtual Minds, so that advertisers can run campaigns spanning the two partners’ platforms – ranging from linear TV to smart TV advertising and campaigns on the RTL+ and Joyn streaming platforms. The media […]

PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]

Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]

Ateme, a specialist in video compression, delivery and streaming solutions, has announced the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising ensures an enhanced viewing experience while enabling content and service providers to increase revenue streams through […]

As part of the launch campaign for the brand-new dedicated Tennis channel, Sky Sports has unveiled an innovative, 3D OOH campaign. The activations are a physical representation of the emotion evoked by live tennis in an immersive way. The campaign features two key activations; Tennis Ball Frame and Tennis Ball Tube in key OOH locations. […]

Cheaper, ad-supported streaming options have launched with success in many markets. For example, in the US, Netflix has reported that the company’s ad-supported tier now has 23 million active users per month. But this is still a relatively new phenomenon in Sweden, reports Mediaivison. Currently, just 200,000 – around 7 per cent – of streaming […]