Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
Integral Ad Science, the media measurement and optimisation platform, has announced the general availability of its Quality Attention measurement product – which unifies media quality and eye tracking with machine learning. The new offering provides transparent metrics to help advertisers increase return on investment, drive brand consideration, and boost conversions. With Quality Attention, advertisers can […]
Prime Video has confirmed that it will roll out “limited advertisements” on the streaming service in the UK starting in February, after revealing last year that ads were incoming. An Amazon subscription – which provides shopping incentives and access to Prime Music, as well as Prime Video – will remain the same price (£8.99 per […]
Samba TV, a provider of TV technology for audience data and omniscreen measuremen. has shared insights on holiday advertising in the UK. With the holiday season in full swing, retail brands are serving up massive advertising impressions to capture the attention of consumers. Key highlights include: Retail brands comprise half of the top brands leading […]
ITV has announced that Mecca Bingo will become the lead sponsor of its popular panel show, Loose Women. The campaign, planned and executed by global agency IMA-HOME, launches on January 2nd 2024 and will feature Mecca Bingo idents created by Mission, on both live ITV channels and ITVX. The ad break bumpers will show a living room of […]
Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, […]
On December 24th, Channel 4 will debut its latest creative sales innovation, partnering with four brands to keep viewers entertained in a cat-themed ad break ahead of its broadcast of Mog’s Christmas. A special animated adaptation of Judith Kerr’s much-loved classic children’s book, Mog’s Christmas will air on Channel 4 at 7.45pm on Christmas Eve. […]
MediaRadar, advertising intelligence and sales enablement platform, analysed US ad spend from the top six OTT ad-supported streaming services: Discovery+, Hulu, Max, Paramount+, Peacock and Pluto TV. Data was from January 1st 2022 through October 31st 2023. Key findings include: Top Six Streaming Platforms Collect Over $1 Billion in Advertising From January through October 2023, […]
French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil. According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers […]