Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media companies, and other sports content providers to target local markets or granular groups with contextual ads that run on connected TVs, tablets, and mobile devices, in addition to […]
Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]
Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]
Paramount+, the SVoD service from Paramount, has announced launch timing and pricing for its international ad-supported subscription offering, the ‘Basic (with ads)’ plan. The plan will roll out in April in Canada and in June in Australia, priced at C$6.99 and A$6.99, respectively. The Paramount+ ‘Premium’ plan will also roll out in Europe, beginning with […]
MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. “We had initial concerns about the early promises of a second-half 2023 recovery […] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,” writes Michael Nathanson. Nathanson has lowered his forecasts and he […]
People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from March 15th – […]
Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]
Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]