Veg Power, ITV, Channel 4 and Sky Media have announced that their Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build […]
AdQuick, am Out-of-Home (OOH) advertising platform, has signed an agreement with Crackle Connex, a division of Chicken Soup for the Soul Entertainment, to add Redbox and Crackle advertising inventory to its growing network of over 1,600 partners. Advertisers and agencies in the US can easily connect to inventory, including over 29,000 Redbox kiosks, the Redbox […]
Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, has announced a strategic partnership with ShowHeroes, a prominent player in the global digital advertising space. This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies […]
Survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveal that the majority of UK consumers aren’t prepared to pay to go ad free on the Prime Video streaming service. Starting from February 5th, Amazon Prime members in the UK will have to pay an extra £2.99 […]
Veset, developer of Veset Nimbus, the SaaS platform for broadcasters, media content owners, and service providers, has announced the release of its new ad-insertion platform, Veset AdWise. Veset AdWise is an in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer […]
System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning Kevin has now scored 5-Stars for the last five years in a row. Six of the top 10 adverts in 2023 were […]
Phenix, a provider of real-time video streaming technology, has announced its broadcast OTT streaming solution has launched real-time Server-Side Ad Insertion (SSAI) with Brinx.TV. Brinx.TV, founded by 6x Emmy Award winner and founder/host of the well-known show ESPN Sport Science, John Brenkus, will roll out the first-ever server-side ads in real-time to support its myriad […]
Channel 4 Sales has announced UK supermarket chain Aldi as the long-term sponsor of Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus the ‘Cooking Inspiration’ strand on UKTV and W. Commencing on January 29th the sponsorship will span food programming on Channel 4 such as Come […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) has announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with increases of 15 per […]