SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from […]
UKTV has announced that it has invested in the online care marketplace, Elder, using its multi-million pound investment fund, UKTV Ventures. Elder was created to connect older people and their families with independent carers across the UK to enable personalised one-to-one care at home. Elder’s proprietary technology uses hundreds of different data points including conditions, […]
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]
NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]
Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]
Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-months, starting from April 14th. Brokered by Starcom, the partnership enables Alfa Romeo to have a consistent presence across 365 films a year, aligning with Film4’s […]