Lucozade, the sports drink, has announced England footballer Jude Bellingham as its newest athlete in an exciting new multi-year partnership. Bellingham features in a high energy social post from the brand announcing him here. He will also be the face of a new multi-million pound ‘Bring the Energy’ TV campaign. The signing comes ahead of […]
Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video […]
During mental health awareness week, ITV announces that World Wide Fund for Nature (WWF) has won its inaugural Head First award, winning 1 million pounds worth of advertising airtime in a new initiative that shines a spotlight on mental wellbeing. The Head First award builds on ITV’s hugely successful Britain Get Talking campaign, and asked […]
Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. Research from WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory. The […]
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, has announced the discovery of ‘FM Scam’, the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review. FM Scam represents the second significant global scheme targeting audio […]
Findings from Hub Entertainment Research provide the strongest evidence yet that the majority of consumers will opt for lower cost ad-supported video services over higher priced premium ad-free offerings. Hub’s quarterly TV Churn Tracker is an examination into which platforms viewers in the US are adding or dropping and why. Key findings from Q1 2024 […]
Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]
According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3 billion (€231.1bn) in 2024, up 14.3 per cent year-on-year. Data from GWI shows that time spent with social platforms has increased by 50 per cent since […]