Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota. This dual partnership deal sees the insurance and automotive companies sponsor the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 Streaming and social channels. Toyota’s full service agency T&Pm and Allianz’s […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a data collaboration with Adsquare, the global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. The collaboration leverages PubMatic’s publishing partners and strong buy-side relationships […]
BrightLine, a specialist in shoppable CTV advertising experiences, has announced the launch of StreamLine, the self-service, automated tool for clients to design, build, and publish interactive and dynamic ad experiences across all leading streaming platforms. StreamLine is the first of several new, automated self-service tools BrightLine will be launching throughout 2024 to make interactive and […]
TRIP, the fast growing UK soft drinks brand and the #1 privately owned Carbonated Drinks brand, has announced the launch of its first TV campaign. The campaign will be live nationwide from May 23rd. The multi million pound TV campaign aims to boost brand awareness nationwide across its full range, including CBD and the newly […]
Nielsen ad spend data for Thailand shows that advertising investments by marketers rose 4 per cent in January to April 2024, compared to the same period a year ago. This increase of more than baht 1,255 million (€32.07m), period-on-period, echoes a predicted rise in ad budgets, according to Nielsen’s 2024 Annual Marketing Report, which shows […]
The Advertising Research Foundation (ARF) has released findings from the second phase of its Attention Measurement Validation Initiative. The report, presented at the ATTENTION 2024 event this week in New York, compares the findings of 12 attention measurement companies. Phase Two delves into the role of attention in creative testing, striving to offer a more […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]
At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]
A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season. “As election season intensifies, marketers […]