WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]
Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with upcoming Channel 4 drama Queenie for a new series of adverts. Running from June 4th to July 15th, the ‘Pick Up, It’s Queenie’ campaign will run as the first ad in break during Queenie’s run […]
OpenX Technologies, the omnichannel supply-side platform, has announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV. TV by OpenX exclusively consists of broadcast-quality and […]
CoolerX, the technology company powering the in-store retail media and merchandising revolution, announced the expansion of its sophisticated contextual targeting capabilities with the addition of 12,000 new micro-audience segments. This rollout offers brands access to AI-enhanced in-store audience insights and targeting capabilities to dynamically and contextually engage consumers in their final moments of decision-making. CoolerX’s […]
FreeWheel, a technology platform for the television advertising industry, and MediaScience have released findings from its Viewer Experience Lab initiative. The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best […]
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has announced a partnership with Kargo, a specialist in creating breakthrough ad solutions. The partnership provides AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats, allowing them t launch high-impact ad unit campaigns through AdLib, […]
Quantcast, a specialist in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative empowers businesses of all sizes to tap into new audiences, offering tools and insights previously available only to the largest ad spenders. Quantcast’s new […]
TV advertising agency Marketing Architects has announced a new proprietary capability, called Smart Targeting, to solve some of the targeting challenges facing Connected TV advertisers. When viewers find ads relevant, they’re more likely to pay attention, engage, and make a purchase, leading to better campaign performance. However, for CTV campaigns, targeting relevant audiences based on third-party […]
In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 2o22. This is according to Guideline, a source of truth for advertising spend and pricing data, which captures actual agency media […]
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]