Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]

iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]

A famous businessman once announced: “I know half my advertising spend is wasted. The problem is that I don’t know which half”. This is a problem that mainly afflicted TV advertising but has now been largely solved for many businesses by the shift to online marketing. It’s now easy to trace which online ads generate […]

NOW, Sky’s streaming service, has seen one of its online ads banned for being ‘misleading’ by the Advertising Standards Authority (ASA), after a solitary complaint was upheld. The home page of the Now website, seen on March 29th, featured an offer for ‘Entertainment 6 Month Saver for £6.99 a month’ followed by details about the […]

NBCUniversal is expected to surpass $1.25 billion (€1.15bn) in ad sales for the Paris 2024 Olympics and Paralympics games, according to reports. This would set a record for the US media company that has held the broadcasting rights to the Summer Olympics since 1988. NBCUniversal has secured more advertisers than 2016’s Rio Games and 2020’s […]

An increasing number of TV viewers are accepting advertising in streaming video and they are readily able to discern the differences in how various services deliver the ad experience. Hub Entertainment Research has released the latest wave of its semi-annual TV Advertising: Fact vs Fiction survey indicating that ad-supported streaming services are on the rise, and […]

TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3 per cent to £9.2 billion (€10.9bn) during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online […]

Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]