Nexxen, a unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its inventory, particularly across CTV. Vevo’s library of 900,000+ […]
Effectv, the ad sales division of Comcast Advertising, is introducing a suite of new, multiscreen TV advertising solutions aimed at helping political advertisers connect with voters and potential voters in a complex media landscape as viewership habits shift and the US heads towards a Presidential Election this November. Covering key advertising benchmarks and steps such […]
The uptake of Netflix’s ad tier in the UK continues to grow, according to Ampere Analysis. By the end of June 2024, ad-tier users accounted for 15 per cent of Netflix’s UK user base, surpassing the 11 per cent proportion of the streamer’s ad-tier users in the US. Ad-tier sign-ups have been largely driven by […]
Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki’s ContextIQ […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
Amplified Intelligence, a source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for targeted advertising. The initiative also highlighted the impact of, and relationship between mood and attention across all these advertising platforms. Key […]
Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]
XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
Outbrain, a technology platform that drives business outcomes through engagement, has entered into a definitive agreement to acquire Teads, the omnichannel video platform, from Altice in a transaction valued at approximately $1 billion (€0.92bn), on a cash free, debt free basis. The deal includes an upfront payment of $725 million, subject to standard adjustments, and […]
Flashtalking by Mediaocean, the independent platform for creative personalisation, orchestration, and intelligence, has announced the latest release of its enhanced Social Ads Manager, powered by Hypermode. This innovative solution is proven to streamline and optimise workflow across multiple social platforms. Marketers are seeing strong results from Flashtalking Social and efficiency gains from Hypermode. T-Mobile’s Senior […]