T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than […]
Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]
Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]
DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]
With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]
LDC, the private equity investor which is part of Lloyds Banking Group, has made a £21 million (€25.3m) minority investment in Precise TV, the contextual video AdTech platform, to support its international expansion. Precise TV was founded in 2015 and operates globally through its teams in London, Los Angeles and New York, as well as […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, has announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on […]
Shepherds Friendly, the UK financial mutual with a legacy spanning almost two centuries, has released its first TV advertisement, marking a significant evolution in its marketing approach. This launch coincides with the Greater Manchester mutual recently surpassing 150,000 in-force policies, marking an important moment in its history. The advert, broadcast through Sky on Demand and […]
As Formula 1 celebrates its 75th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport as its Official Timekeeper. With a rich history in Formula 1 spanning over seven decades, and a shared philosophy between the two iconic brands of precision engineering, cutting edge […]