Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]
ITV has announced three new investments to add to its Media for Equity portfolio at the start of 2025 in ufurnish.com, an online furniture search and comparison platform, mynestegg, a Pension & Stocks and Shares ISA consumer savings platform and Tryp.com, a personalised travel platform. As part of ITV Adventures Invest, its Media for Equity […]
Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]
Play Anywhere and Phenix Real Time Solutions have released a solution for live sports interactivity with the lowest video streaming latency in the market. The turnkey joint solution will combine with a first real-time server-side ad insertion to enable fans to watch live sports in real time and in sync, and engage with gamification, e-commerce, […]
SheerLuxe, the UK’s luxury lifestyle brand, has announced a partnership with C-Screens, the UK TV Out-of-Home (TVOOH) network, to bring SheerLuxe’scontent to C-Screens’ retail locations across the UK. The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail […]
In the competitive arena of online casinos, strategic advertising has become a pivotal force for growth. As 2024 unfolds, businesses are heavily investing in creative campaigns to capture a larger audience. The ability to attract and retain players through effective advertising is crucial in this booming industry. Over recent years, the rise of casino platforms […]
CNMC, the Spanish regulatory body, has fined sports streaming platform DAZN €182,531 for showing an advert without a specific ad tag. The legal breach happened during a football match between Barcelona and Real Madrid in October 2023 on the DAZN La Liga channel which has nationwide coverage. The streaming platform aired an advert without including […]
WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]
Utiq, the European adtech company, has announced the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies. Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service by both […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]