Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]

AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying solution, Potomac. The joint solution enables political advertisers and agencies using Potomac to streamline complex workflows – from media planning and buying to traffic management, content delivery and reconciliation. “Thanks to […]

idrinq has announced an exclusive partnership with All Elite Wrestling (AEW), making idrinq the official Productivity Drink of AEW. Developed with over 50 international patents, idrinq encourages its consumers to ‘Taste the Science’ as they bring together a proprietary blend to the AEW audience. idrinq offers a unique stimulant-free formula designed to enhance mental alertness, […]

Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]

Flamy has raised $14 million (€12.6m) in Series A funding to scale its AI Infra – which helps marketers to turn any touchpoint into an interactive, app-less digital and 3D experience. The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. To date, […]

As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]

NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]