Irdeto, the global player in digital video platform experiences and security, and Anypoint Media, a specialist in digital advertising technology, have announced the strengthening of their strategic partnership aimed at empowering OTT and FAST service providers worldwide. This collaboration features a seamless pre-integration of Anypoint Media’s advertising solution, FLOWER, with Irdeto Experience, the streaming aggregation platform. […]
Edisen, the creative technology company known for powering high-performance creative, has officially rebranded as Orb Group, signaling a bold commitment to revolutionise how brands create, adapt, and scale content with intelligence and efficiency, while maintaining creativity at the core. This transformation is a strategic response to the challenges modern marketers face; soaring content demands, tighter […]
Fubo, the sports-first live TV streaming platform, has launched a dedicated Women’s Sports Zone, with custom branded activations for advertisers. The hub, created in response to the growing demand for women’s sports, is a highly-visible, user-friendly content experience designed for seamless discoverability and engagement. Audiences can navigate to the Women’s Sports Zone by selecting the […]
DoubleVerify, a software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers. The DV Fraud Lab has identified more than 100 […]
Disney’s Lilo & Stitch and Capital, the UK music station, have joined forces to bring some mischief and chaos to listeners in a fun-filled campaign to celebrate the in cinemas release of the live-action Lilo & Stitch movie. This week, Stitch – one of the only Disney characters who breaks the fourth wall – is taking […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]
At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, connectivity, and ad formats. APS helps publishers grow their businesses with Amazon insights and infrastructure, and was recently recognised as a leader in the Forrester […]
Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company’s third Upfront at the Perelman Performing Arts Center in Manhattan to highlight the growth of the ad-supported plan, which now reaches more than 94 million global monthly active users – and more 18-34-year-olds than any other US broadcast or cable network. Ad-tier […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]