ProSiebenSat.1, the German media group, and FreeWheel, the Comcast Company and technology platform for the video advertising industry, are entering into a partnership to enable pan-European cross-media campaigns on the big screen. This is made possible by FreeWheel’s technologies as well as the international rollout of the Media Manager from ProSiebenSat.1 subsidiary Virtual Minds. “The […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]
Samsung Ads, the advanced advertising arm of Samsung Electronics, has announced an expansion of its GameBreaks portfolio, adding four new interactive titles. Ripplash, the next new GameBreak, is available immediately for advertisers and builds on the momentum of The Six, the franchise’s inaugural game, which will expand to audiences in the UK for the first […]
Scope3, the agentic media platform driving safe and sustainable growth for brands, has announced significant performance results from its Brand Standards product and the launch of Brand Stories, an agentic AI solution that enables brands to connect with their audiences where their narrative will resonate most. Agentic advertising delivers measurable results As part of its […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partnered with Operative to enhance its advertising operations, improve inventory forecasting and optimise sales activities across multiple channels. With more than 17,500 screens in over 1,350 theaters across the U.S, NCM’s dynamic cinema advertising platform […]
Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]
A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]
ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]