Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]
National CineMedia (NCM), the cinema advertising platform in the US, has introduced its newest product offering, Bullseye – the latest addition to its NCMx suite, leveraging AI-generated creative to deliver dynamic, hyper-localised messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimise […]
As it reaches its 75th season, Formula 1 is enjoying impressive initial sponsorship growth of 10 per cent versus 2024 as cryptocurrency and SAS/software players compete to support teams, reports Ampere Analysis. The popularity of Netflix’s Drive to Survive series is partly responsible for the growth in profits for another year. Trackside, a flurry of […]
Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]
ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear advertising rep firm. Viamedia will adopt ShowSeeker Pilot as its primary ad campaign and order management system, streamlining operations across a network of more than 100 […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has been granted a U.S patent for the proprietary technology behind its reach and frequency tool, precisionX. The patented technology powers exposure models of linear audiences, enabling the convergence of traditionally siloed channels, including linear, addressable and digital. “Today, the lack of control over […]
TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]
Roku has announced that Lauren Benedict will join the company as Vice President of Global Advertising Sales and Partnerships. Benedict will be responsible for global revenue efforts across Roku Media to maximise Roku’s monetisation business. She will report to Jay Askinasi, Senior Vice President, Head of Global Media Revenue & Growth, and will be based […]
UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that […]
Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]