Due to antitrust concerns raised by the Portuguese Competition Authority (AdC), the targeted advertising platform Playce will be suspended from May 1st. This platform – used by major telecom operators including Meo, Nos and Vodafone – allowed for non-skippable pre-roll 30-second ads to play on set-top boxes before recorded TV programmes. The AdC initiated proceedings […]
Max, the streaming service from Warner Bros Discovery (WBD) is launching its Basic with Ads plan in Spain, Portugal and Andorra on April 8th, taking the advertising supported subscription plan availability to 14 markets in Europe. Spain and Andorra will cost €6.99 a month and Portugal €5.99. Existing markets include France, Norway, Denmark, Finland, Romania, […]
Channel 4 Sales has landed a new partner for the Channel 4 weekly light entertainment format Sunday Brunch, with the Yorkshire-based coffee brand Taylors of Harrogate becoming the show’s new sponsor. The long-term deal will commence from Sunday 6 April, lasting until October 2026. As sponsors of the show, Taylors idents will run during the […]
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech and digital media, has announced a strategic investment from DoubleVerify (DV), the software platform for digital media measurement, data and analytics. “This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” commented Rich Ashton, Managing […]
Channel 4 has secured wine retailer Laithwaites as the launch partner of its upcoming social-first food and drink channel, Channel 4 Served – part of a multi-platform partnership including sponsorship of food programming across Channel 4 and UKTV that has already commenced. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef […]
The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some. Ads are increasingly making their way into our favourite shows, echoing the traditional TV ad models we once left behind in favour of subscription-based content. However, […]
ITV has announced its new Proximity Shopper addressable advertising offering and new elements to its Retail Match solution – providing increased targeting and insights for FMCG advertisers through ITV’s advanced self-serve addressable platform Planet V. Proximity Shopper, in partnership with Circana, a market insights company, is now available in Planet V. It provides a dynamic […]
Pentland Brands has secured a deal to become the first official channel sponsor of TNT Sports. Starting immediately, the collaboration will showcase six of Pentland’s brands – Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo – with activation spanning TV, on-demand and social media. The campaign debuts alongside the Nottingham Forest vs Manchester United Premier League […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]