Acast – the independent podcast company – has announced a global partnership with Magnite, the independent sell-side advertising company. Through this partnership, Acast’s podcast inventory, comprising over 140,000 podcasts that generate more than 1 billion listens quarterly, will be available to advertisers via Magnite.  The collaboration responds directly to the growing demand from media buyers […]

Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]

Alphabet Q2 2025 made $96.4 billion (€81. 9bn) in revenue. Net income was $28.2 billion, up 19 per cent from the second quarter of 2024.5 YouTube’s ad revenue for the quarter ending June 30, 2025 came in at $9.8 billion. In June, YouTube made up 12.8 per cent of all TV usage, according to Nielsen, […]

Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent more ads per hour of original titles relative to its licensed titles. It’s only one of two streamers where ads in originals […]

Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]

Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]

Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community consumers. This is the second study in this growing category now that younger Boomers and Generation X consumers approach retirement age. The 2025 Active Adult/Retirement Community Purchase Funnel Study took a […]

Narrative Entertainment has launched Frame in the UK, a fully independent, ad sales house bringing together broadcast experience and digital expertise. Frame has been incubated in broadcaster Narrative Entertainment, and launches with the POP and GREAT! channel networks, engaging family and co-viewing audiences, and the often overlooked 55+ demographic. These brand-safe environments provide advertisers with […]