Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]
XR, a specialist in creative operations, has released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10 per cent of global TV ads include accessibility features such as closed captions or audio descriptions. XR’s data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding […]
Zone·ify today announced the launch of INGAGE Ad Units. This cutting-edge, proprietary interactive platform allows brands to engage, entertain, and convert viewers like never before. INGAGE marks a breakthrough in the AVoD space, delivering a fully integrated system of gamified brand experiences, shoppable video, and performance-based calls to action – all embedded directly within the […]
Infillion, architect a composable media buying platform, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership that brings Adelaide’s AU metric to Infillion’s IDVx interactive video and TrueX value-exchange inventory. This partnership provides Adelaide with full-funnel outcome data to measure the unique experiential attention of Infillion’s TrueX formats. Traditional viewability has […]
Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time. Designed to super charge the breadth of brands advertising on TV, the move will will bring […]
The European ad industry’s anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69 per cent compared to the amount that would have been lost without those programmes in place, according to a study. The 2025 European Ad Fraud Savings Report also found that advertisers could unlock an […]
National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in-cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third-party measurement provider and […]
Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new […]
Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80 million Connected TV (CTV) households, representing more than 80 per cent of US CTV households […]