Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]
Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]
AdImpact, an ad intelligence SaaS company, has announced the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies including Google, Doubleclick, Kantar Media, and MediaOcean, the three executives will be instrumental in advancing AdImpact’s strategic plan […]