AdImpact, the advertising intelligence company, has announced the integration of Comcast Technology Solutions’ (CTS) creative management platform, AdFusion, into its data-driven political media buying solution, Potomac. The joint solution enables political advertisers and agencies using Potomac to streamline complex workflows – from media planning and buying to traffic management, content delivery and reconciliation. “Thanks to […]

Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]

AdImpact, the advertising intelligence company analysed ad impressions for US streaming platform providers from Q1 2023 through Q1 2024 to understand the advertising marketplace for streaming platforms in advance of the 2024 Upfronts, providing marketers a view into the performance of potential streaming partners. The report found that Paramount+ had the highest amount of overall […]

Yahoo has announced a partnership with AdImpact, the ad intelligence SaaS company. This partnership aims to offer better targeting and differentiated political viewership audiences for activation across local and national campaigns in the US this election year. With competitive races up and down the ballot, political campaigns across federal, statewide, and local elections need efficient […]

Adimpact, the ad intelligence SaaS company, has extended its existing partnership for two additional years with TelevisaUnivision, the Spanish-language media and content company. The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact. This marks AdImpact’s eighth year as a partner with TelevisaUnivision, which is licensed to use AdImpact’s tools for […]

Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]

AdImpact, the ad intelligence SaaS company, has announced that Don Norton has been named General Manager, effective immediately. With long-standing affiliation to the company, Norton most recently served as trusted advisor to AdImpact, formally joining in 2022. In his newly created role, Norton will be responsible for bolstering the company’s new business development strategy and […]

Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]