China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) – an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – have launched TAG’s international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards – in particular TAG’s […]
North American OTT TV episode and movie revenues will reach $94 billion (€78bn) in 2026, nearly twice as much as the $49 billion in 2020, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US – the world’s most mature market – will increase by
Korean, US and local content form the core of online video content consumption across Southeast Asia, according to a study published by Media Partners Asia (MPA). The report, Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, wraps up 2020 with key insight to online video content consumption trends across four Southeast Asian […]
ViacomCBS Networks UK (VCN UK) has announced the launch of MTV’s direct-to-consumer SVoD streaming service, MTV Play, on Virgin TV. The launch means Virgin TV customers can now watch hundreds of hours of MTV long form content, by accessing the MTV Play app through a Virgin TV set-top box. MTV Play, which is targeted at […]
TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was brokered by the7stars and uses 4Sales’ unique data matching ad product BRANDM4TCH, enabled through partnership with technology platforms InfoSum and Mediarithmics, to reach addressable audiences […]
FreeSports, owned and operated by Premier Sports, has signed a deal with RDA to broadcast all tests, ODIs and T20 fixtures involving Afghanistan and Zimbabwe live on free to air over the next three years. From March 2nd, both sides face one another in two tests which is set to be the first Test match […]
Hollywood movie franchise The Terminator is expanding its universe with an anime series for Netflix. The series will be produced in partnership with Production I.G and Mattson Tomlin, co-writer of the upcoming The Batman movie, will serve as a showrunner on the project. Tomlin commented: “Anyone who knows my writing knows I believe in taking […]
MediaKind, a global player in media technology and services, has integrated Dolby Vision technology within its encoding portfolio. Dolby Vision will be supported within MediaKind Packaging and MediaKind Encoding Live products, and MediaKind’s Aquila Streaming and Aquila Broadcast solutions providing any resolution from standard definition to Ultra HH. This will enable users of MediaKind’s encoding […]
As expected, AT&T is to sell off a slice of DirecTV to TPG and spin off the company to a new business. Private equity firm TPG will then own 30 per cent of the new entity with AT&T holding on to the balance. The deal is expected to close in the second half of this […]
Pay-TV service revenue in Asia-Pacific is set to drop from $61.6 billion (€50.8bn) in 2020 to $60.8 billion in 2025 due to slowdown in pay-TV household penetration, continued decline in Cable TV subscriptions and fall in average spend per pay-TV account in the region, according to GlobalData, data and analytics company. An analysis of GlobalData’s […]