Advanced Television

Report: CTV ad effectiveness hampered by narrow targeting tactics

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]

October 1, 2025

Forecast: Subscription economy at $1.2tn by 2030

The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]

October 1, 2025

EchoStar selling off more spectrum?

There are widespread reports that US cellular giant Verizon Communications is negotiating to buy wireless spectrum from EchoStar. Reuters summed up the situation saying the discussions involve EchoStar’s AWS-3 licences, which are valuable for carrying 5G wireless signals. If the deal goes through, Verizon would join AT&T and SpaceX as recent buyers of EchoStar’s wireless […]

October 1, 2025By Chris Forrester

Study: Social stigma shows promise against sports piracy

A study by the University of Portsmouth has examined gender differences in digital piracy by looking at two social influences: perceived social risk (the idea that piracy might damage reputation) and a social norms intervention (correcting false assumptions of the piracy of others) – highlighting the difference between men and women.  On average, 21 per […]

October 1, 2025

Massing appointed Deutsche Welle Director General

Deutsche Welle (DW) has appointed Barbara Massing as its new Director General, effective immediately, succeeding Peter Limbourg. She is the first woman to lead Germany’s international broadcaster since its founding in 1953. Formerly DW’s Managing Director for Business Administration, Massing has been key to expanding DW programming as well as streamlining the organisation. She has […]

October 1, 2025

BBC scores UEFA Women’s Champions League deal

BBC Sport has secured free-to-air broadcast rights to the UEFA Women’s Champions League through to 2030 – including the final itself. The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer. These matches include the final, which Arsenal won last season, as well […]

October 1, 2025

Study: More US households are turning to FAST content

Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]

October 1, 2025

Forecast: China telco, pay-TV services revenue at $483bn in 2029

China’s telecom and pay-TV services revenue is predicted to grow, albeit at a modest compound annual growth rate (CAGR) of 0.5 per cent, from $471 billion (€400.7bn) in 2024 to $483 billion in 2029 with broad-based declines in mobile voice service revenues offsetting expected gains in mobile data segment, according to forecasts from GlobalData, the […]

October 1, 2025

ITV extends UK horse racing, Formula E rights

ITV has agreed a new four-year deal to show exclusive, free-to-air coverage of UK horse racing from 2027 until the end of 2030. Some 117 days of live coverage will be shown across ITV1, ITV4, STV and STV Player – all simulcast on ITVX – along with the morning racing programme The Opening Show. Additionally, […]

October 1, 2025By Nik Roseveare

Forecast: 8.2m Starlink subs by December

Quilty Space has published its 2025 financial overview and 2026 forecast for Starlink, SpaceX’s broadband-by-satellite system. Quilty described Starlink as enjoying a “subscriber stampede”. “Part checkup, part roadmap, our analysis reviews traction across consumer, maritime, aviation, government, and DTC segments, before sharing projections of where the growth curve bends next,” added Quilty’s report. Quilty highlights […]

October 1, 2025By Chris Forrester

Eutelsat, Tusass bring OneWeb to Greenland

Tusass, Greenland’s national provider of telco services, has signed a strategic multi-year agreement to bring Eutelsat’s OneWeb low Earth orbit (LEO) connectivity to Greenland. The expanded partnership will enable the delivery of secure communications across the country’s vast and remote territory. TTusass will leverage Eutelsat’s OneWeb network to address a wide range of connectivity needs—from […]

October 1, 2025
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Columns

Inside Satellite
Chris Forrester

Ghana makes MultiChoice fee decision

MultiChoice’s predicaments in Ghana are many. It has been involved in a bitter dispute with local government, but also where it is commonplace for cross-border (grey-market) imports and where piracy is reported to be rife. The local problem is not helped by adjacent Nigeria’s subscriber fees to MultiChoice and its DStv broadcast are about half […]

October 1, 2025 Chris Forrester
Off Message
Nick Snow

No morality in this tale

There’s no moral in this story because, of course, it is about television. For as long as it has been around there have been moral panics about TV, as in ‘does what it puts on screen erode the moral fibre of a nation?’ As the word panic implies, the answer is, generally, no. Nowadays even […]

July 23, 2025 Nick Snow

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