In an expanded partnership Instacart, the US grocery technology company, and Roku are providing valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities and closed-loop measurement, these brands can now get more from their advertising efforts – whilst consumers are closer to personalised shopping […]
Prime Video has renewed hit series Reacher for a fourth season. The second season, starring Alan Ritchson in the titular role, was the most viewed 2023 release on the Prime Video streaming service, whilst the third season is set to debut on February 20th 2025. Season 3 of Reacher is based on the seventh book […]
Audiovisual usage represented 2.9 per cent of France’s electric consumption, or 13 TWh and 0.9 per cent of its carbon footprint, in 2022. For the first time, TV regulator Arcom along with telecoms watchdog Arcep and environmental agency Ademe have conducted a study about the audiovisual industry’s environmental impact. They want to initiate action to […]
Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]
bp pulse, one of the UK’s largest EV charging networks, is partnering with Sky Go, the streaming service for Sky customers, to enhance the electric vehicle charging experience. A new campaign, brought to life by Sky Media and Mindshare, features a 30-second TV commercial showcasing how bp pulse and Sky Go work together. The creative […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its partnership with IRIS.TV, the content data platform, to enhance contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI to analyse extensive video catalogues from major digital media and connected TV (CTV) publishers indexed with […]
Nobody Wants This, Erin Foster’s semi-autobiographical romantic comedy series, starring Kristen Bell and Adam Brody, rose to #1 on Netflix’s English TV List on its second week of release, with with 15.9 million views in the week commencing September 30th. Meanwhile, Ryan Murphy and Ian Brennan’s true-crime drama Monsters: The Lyle and Erik Menendez Story […]
Parrot Analytics, a specialist in content valuation and global entertainment analytics, has announced the launch of Streaming Metrics, providing an understanding of the key metrics that drive financial performance across streaming services. Streaming Metrics aims to empower strategy, finance and competitive analysis teams with access to historical and forecasted economic performance metrics – subscribers, revenue, […]
Rakuten TV, the European streaming platform, has announced it is putting sustainability “at the forefront of its priorities”. The company is reinforcing its commitment as a sustainable and inclusive company with two new initiatives focused on making a positive impact on society and on the environment. The company has been represented as one of the […]
Channel 4 has published its annual report for 2023 – later in the year than usual due to the General Election – and provided in-year update on 2024 progress. Performance highlights include: 2023 revenues stood at £1.02 billion, topping £1 billion for the third consecutive year, representing a resilient performance in a year of significant […]