A new report forecasts that the BBC’s commitment to the West Midlands will bring an additional £282 million (€340.8m) in gross value added (GVA) to the region in the decade to 2031. This represents an increase of 44 per cent on what otherwise would have been the case. The independent study done by BOP Consulting […]
The UK government is to scrutinise the future of linear TV broadcasting, as new research shows that some viewers could be excluded from the general shift towards online viewership. Senior representatives from Ofcom, TV broadcasters, infrastructure operators and organisations representing audiences will form a new working group, convened by Media Minister Stephanie Peacock MP. It […]
The Ministry of Business and Made in Italy (MIMIT) has committed €5 million to foster the testing and development of 5G-enabled TV technologies. The decree aims to promote technological innovation in TV broadcasting, particularly focusing on LTE-based 5G Terrestrial Broadcast, a standard for distributing TV content and other media via 5G mobile networks. This technology […]
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers instant access to a range of live TV channels across entertainment, news, movies and more, is launching in three markets across Southeast Asia. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and – from late […]
The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Six major brands – Aldi, Sainsbury’s, Lidl, Cadbury, Amazon and M&S Food – have already achieved the top Test Your Ad score of 5.9 Stars. Amongst the latest releases is a […]
Pedro Páramo, a film based on the iconic novel by Juan Rulfo, is now streaming on Netflix. The film is Rodrigo Prieto’s directorial debut, made with a team of Mexican artists and technicians of the highest level and prestige. According to Netflix data, the film brought in more than $375 million pesos (€17.4m) to Mexico’s […]
Mediasur, a Mediapro company specialising in the accessibility of audiovisual content, has announced the launch of its new Offline Subtitling Platform. The automatic captioning and subtitling product – which combines Artificial Intelligence (AI) and human supervision – has achieved productivity gains of up to 60 per cent in a testing phase. This initiative arose in […]
Prime Video has announced that the newest addition to the Wizarding World franchise, Harry Potter: Wizards of Baking, will debut on Prime Video in the UK and Ireland this December. The first six episodes will launch on December 17th and the finale will follow on December 20th. The series blends storytelling and fantastical edible creations […]
Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimise their ads at scale using generative AI. In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling […]
Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]