IBC Show Previews E – F
EditShare – Stand 7.A35
EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screening, will show valuable gains in practical productivity thanks to significant new hardware developments and software releases at IBC2024. The enhancements are all driven by the practical experiences of users worldwide, seeking to make their operations even more swift and secure.
Our next-generation EFS storage nodes, powered by the latest HPE Gen11 servers and our advanced NVMe node, set a new standard in performance and efficiency. With over 18GB/s aggregate throughput, this system delivers unmatched performance with unrivalled scalability. Combined with our powerful FLOW workflow engines, it provides creative teams with an efficient platform for UHD editorial and finishing, complex workflows, and multi-site collaboration, ensuring better results and enhanced productivity in every project.
Central to everything in the EditShare environment is FLOW, the asset management software which defines workflows and workgroups. IBC2024 sees FLOW adding native support for codecs which are critical for high quality production. These include Avid DNxHR and Sony X-OCN at resolutions up to 8k. Working directly with CineAlta files, for example, simplifies and speeds the process of creating dailies as well as smoothing workflows for cinematic projects.
FLOW provides workflow orchestration as well as asset management, and FLOW 24.2 enhances the Organize module. This ensures users can create projects, and bins efficiently. By logging in from any secure web browser, users can streamline workflows and collaborate most effectively.
Widely used for review and approvals of work in progress, EditShare MediaSilo also sees enhancements, including support for Ultra HD proxies. With better quality visuals, collaborators are empowered to make more detailed feedback and faster project approvals. The new Bulk Download feature accelerates the process of delivering vast amounts of content to clients. “We talk to post-production professionals all the time, and we understand what is really important in today’s market,” said Tara Montford, Co-Founder and EVP sales at EditShare. “The message coming over loud and strong is that they want to use their preferred creative tools and formats, but within an environment that gives them real speed and security, to deliver completed projects against tight deadlines without compromising quality. The system enhancements we are introducing at IBC this year speak directly to that need.”
Also aimed at speed and simplicity, the latest version of EFS, the media aware File System from Editshare, brings a new way to upgrade across the technology stack. An intelligent Orchestrator tool now automates system upgrades, ensuring every step is executed correctly at the determined time, even across multiple sites. With an intuitive, web-based user interface, this is another essential element in bringing efficiency and reliability to storage management.
######
Evergent – Stand 5.F86
Evergent will reveal the latest data-driven strategies major media companies and direct-to-consumer sports streaming services are pioneering to drive profitability and subscriber retention at IBC2024. The company will showcase how new GenAI tools are transforming churn prevention through advanced behavioral analytics, deeper personalization and dynamic pricing capabilities, while demonstrating how strategic service bundling and hybrid monetization models increase revenues and platform loyalty.
Evergent has managed relationships with over 800 million users across 180+ countries for organizations including the NBA, Fox, Sony Pictures, BritBox, and MSG Networks, harnessing rich datasets and consumer insights to enhance acquisition, monetization, and retention through next generation subscriber experiences.
Attendees will discover the critical strategies that media companies and sports brands are deploying to maximize profitability and combat churn, including:
- New AI-driven tools and customer behavioral insights that enable dynamic onboarding, pricing, and personalization strategies to boost revenue.
- Enabling effective super bundling through strategic content and digital service expansion to transform customer acquisition and retention.
- Flexible monetization and innovative fan-centric subscription features that top sports media brands are pioneering to drive fan engagement and maximize ROI on live sports content.
- Data-driven solutions to fix the avoidable and significant revenue leaks across global payments and millions of subscriber interactions that damage streaming companies’ bottom line.
Evergent will be participating in the following panels at IBC2024:
- Vijay Sajja, CEO & Founder, will be joined by Phil Wiser, Executive VP & Global Chief Technology Officer at Paramount and Anil Jain, Google’s Managing Director of Media & Entertainment, for behind-the-scenes insights on successful D2C business model transformations in “Under to Hood of D2C Business Model Transformation: The Role of Hybrid Monetization, the Cloud and Generative AI,” at the Showcase Theatre, (Friday, September 13, 12 pm CET)
- Ashish Patel, President and GM, MK.TV at MediaKind, and other C-level executives will join Vijay Sajja for the joint speaker session, “How Not to Deploy a TV Platform,” Showcase Theatre (Friday, September 13, 2:45pm CET)
- Google Cloud Platform will join Evergent for a live demo on “Gen AI for Streaming Subscriber Onboarding, Discovery and Retention,” on the Content Everywhere Stage, Hall 14 (Sunday, September 15, 4 pm CET)
Evergent will also be participating in the following networking events:
- Evergent, QuickPlay, Caretta Research and Google Cloud will be partnering to host the IBC Pride Happy Hour in support of the LGBTQI community and allies (Friday, September 13th, 5pm CET)
- Evergent will also be participating as a sponsor for the Irdeto Ecosystem Happy Hour (Saturday, September 14th, 4pm CET)
- Evergent and MediaKind will be co-hosting an East meets West Beer and Tacos Happy Hour at the MediaKind booth (1.D71) (Sunday, 15th September, 4pm CET)
######
Evertz – Stand 2.B51
At IBC 2024, Evertz will showcase its cutting edge digital IF conversion and processing technology that is helping to revolutionize satellite ground infrastructure and redefine workflows to enhance efficiency for broadcast and media professionals worldwide.
As a global leader in media and broadcast solutions, Evertz is playing a key role in the Digital IF Interoperability Consortium (DIFI), an international non-profit membership consortium that aims to advance interoperability in satellite and ground systems networks and set new standards for the industry. These advances are comparable to the broadcast industry’s transition from SDI to IP, an area where Evertz has demonstrated leadership and expertise. Once implemented, they will revolutionize current business structures and help the satellite and ground systems industry develop the network transport of digitized IF signals.
######
EVS – Stand 5.G08
This year, EVS is excited to unveil its expanding portfolio at Hall 5 Content Everywhere – 5.G08.
With more space to display its innovations, the relocation also symbolizes the significant transformation EVS has undergone in recent years: moving beyond products to offering comprehensive solutions and embracing an ecosystem approach that meets the evolving needs of its customers.
EVS said: “As we celebrate our 30th anniversary, EVS continues to lead the industry with expertise extending far beyond replays. Our ‘This Is Not a Replay’ campaign, inspired by Belgian painter Magritte, highlights our expanded portfolio covering various critical areas in live production. This year at the IBC show, we are thrilled to welcome Noir-Artist, a member of the new generation of Belgian painters, who will bring our vision to life with a live performance painting at our stand!”
######
farmerswife – Stand 6.C24
In the lead up to IBC2024, farmerswife, a leading provider of tailored project management solutions for the media sector, has announced what to expect from the company in Amsterdam. In continued joined forces with farmerswife, Cirkus, its cutting-edge scheduling and project management platform, will present all new feature updates at Stand 6.C24.
Throughout the event, attendees to farmerswife’s stand will have the opportunity to experience the latest advancements in Cirkus. The updated task management tool benefits companies of all sizes with collaboration, resource scheduling, project management and automation in Cirkus.
Highlighted improvements through the new updated features include:
- Workflows: The collaboration tool enables workflow optimization, making it easier to work together on tasks, prevent missed emails, and deadlines.
- Automation: By automating repetitive tasks, Cirkus enables teams to dedicate their time and energy to more meaningful work and endeavours. Automated features include task assignments, deadline reminders, progress reminders and progress tracking.
- Requests: The new Public Requests feature simplifies the process of submitting project and booking requests, even for those without a Cirkus login. All deliverable requests can be submitted through the request portal, enabling all the information to be gathered in one place.
“Cirkus is being improved to meet all media professional needs. We are thrilled to unveil all of the new feature updates to our esteemed customers and industry peers at IBC,” remarked Stephen Elliott, CEO at farmerswife. “These updates stem from our ongoing commitment to enhancing collaboration and workflow efficiency within the media industry.”
In addition to showcasing the exciting new updated features to Cirkus, farmerswife is set to present farmerswife 7.1 at IBC. This latest version boasts a range of enhancements, including advanced equipment tracking, scheduling improvements, and budgeting functionalities. farmerswife 7.1 offers a fine, fast, and organised solution for advanced users and web users.
The role of AI in the media sector is expected to expand significantly in the near future. To gear up for upcoming advancements and to enhance the project management experience, farmerswife will unveil its latest AI-enhanced product plans at IBC. Additionally, in alignment with future sustainability targets, farmerswife is developing features to enable clients to monitor their carbon emissions impact. This initiative ensures that production budgets consider both client needs and environmental sustainability.
“farmerswife has delivered a number of successful clients over the years including TAG, Screen Scene, RIOT, filmsat59, to name a few. Our aim has remained to empower media professionals to streamline workflows and deliver exceptional results” continued Stephen Elliot. “With the introduction of farmerswife 7.1 and the latest updates to Cirkus, we are confident in our ability to provide unparalleled efficiency and productivity for media operations. In line with our continued efforts, we will be unveiling our newest AI enhancement product plans”
######
FOR-A – Stand 2.B50
FOR-A, a leading manufacturer of broadcast and production technology, will present its latest innovations in IP-based and hybrid workflows at IBC2024. The company’s exhibit will focus on software-defined architectures that enable smooth transitions to IP, flexible remote production and advanced AR/VR/XR applications.
“At IBC2024, we’re demonstrating how broadcasters can evolve their operations to meet today’s production challenges,” said Fabio Varolo, Sales Manager of FOR-A Europe. “Our solutions provide the flexibility to work across SDI, compressed and uncompressed IP, allowing customers to build precisely the functionality they need.”
The FOR-A stand will feature several key areas showcasing the company’s comprehensive range of solutions. In the SMPTE ST 2110 zone, visitors will see an exclusive preview of FOR-A’s new Software-Defined IP Solution. This area will also highlight the FA-1616 multi-channel processor, a software-defined signal processing platform that seamlessly bridges the gap between SDI and IP workflows. The FA-1616 provides frame synchronisation for up to 32 channels, plus colour correction and audio remapping, all in a compact 1RU form factor.
Also featured in this zone will be the RDS Conductor for efficient resource sharing in uncompressed IP environments, the MV-1640IP IP multi viewer, and SOAR-A EDGE, part of FOR-A’s Software Optimized Appliance Revolutionized (SOAR-A) platform. SOAR-A EDGE supports the conversion and delivery of various video formats to SMPTE ST 2110 signals, further enhancing FOR-A’s IP workflow capabilities.
For hybrid workflows combining compressed IP and SDI, FOR-A will demonstrate the Insight Server and ClassX Graphics. This section will also feature the MFR-3100EX all-in-one production center and HVS-190OU & HVS-491OU video switchers, showcasing the versatility of FOR-A’s hybrid solutions.
A highlight of the hybrid zone will be the SOAR-A SWITCH, a fully software-based switcher powered by ClassX. This innovative product offers a wide range of artistic options for effects and transitions, thanks to ClassX’s deep graphics expertise. SOAR-A SWITCH features an intuitive GUI and an optional FOR-A switcher physical panel, providing flexibility for various production environments.
Recognising the growing importance of extended reality in broadcasting, FOR-A will showcase AR/XR/VR capabilities with Koala camera tracking and ClassX graphics solutions. An Alfalite LED wall will complete the dynamic stand display.
“Our IBC showcase reflects the industry’s move towards software-defined, IP-centric workflows,” added Varolo. “We’re excited to show how FOR-A solutions can help broadcasters navigate this transition, whether they’re looking at remote production, ST 2110 implementation, or exploring XR technologies.”
Visitors to the FOR-A stand will see how these technologies integrate to create flexible, future-proof production environments. The company’s focus on software-defined architectures and gateways between ST 2110 and NDI ecosystems demonstrates its commitment to interoperability and smooth workflow transitions.
######
FutureTV
FutureTV, a leading innovator in the Internet Protocoltelevision (IPTV) media space, is proud to announce another successful large–scale deployment across Asia and Latin America. Building on this momentum, FutureTV is now actively seeking additional resellers to expand and enhance these deployments worldwide.
FutureTV’s Multi–tenant and Complete End–to–End IPTV platform has garnered significant attention and success, providing unparalleled streaming solutions that cater to the evolving needs of the digital media landscape. With robust features, Hollywood approved 4K Content Security, seamless integration, and user–friendly interfaces, the platform has set a new standard in the industry.
“We are thrilled with the reception our IPTV platform has received in Asia and LATAM,”said Bob Kulakowski, CEO and CTO of FutureTV. “These successful deployments highlight the platform’s capabilities and its potential to revolutionize digital streaming globally.”
To capitalize on this success and drive further growth, FutureTV invites resellers to partner inexpanding the reach of its cutting–edge IPTV platform. This collaboration presents a lucrative opportunity for resellers to leverage FutureTV’s proven technology and market expertise. Interested parties are encouraged to arrange a meeting with FutureTV’s CEO and CRO at IBC. This event will provide a platform for in–depth discussions on partnership opportunities, product demonstrations, and strategic alignment.
“IBC is the perfect venue to connect with potential resellers who share our vision for thefuture of digital media,” said Laurence Peak, CRO of FutureTV. “We are eager to explore synergies and establish partnerships that will drive mutual success.”
######