LG Electronics’ free streaming service, LG Channels, is set to offer LG Smart TV owners in Europe, Latin America and Australia a range of additional sports content. Recently launched on LG Channels, FIFA+ is home to football fandom around the globe. LG Channels users in regions including Europe, US, Latin America and Australia will be able to […]
UK multiplay operator Virgin Media O2 is partnering with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to launch a selection of new Free Ad-Supported Streaming Television (FAST) channels, available to all Virgin TV customers at no extra cost from next month. The dedicated channels […]
Findings of a new study from Connected TV and cross-screen advertising specialist LG Ad Solutions indicate that 84 per cent of Canadian viewers like enhanced ads, and more than half (52 per cent) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, […]
UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting […]
Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the GB’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours and findings within the Video on Demand (VoD) market between April to June 2023: 7 per cent of British households took out a new streaming […]
Warner Bros Discovery Sports Europe has reported record streaming audiences for its coverage of the 2023 Tour de France with unique video viewers growing by +12 per cent year-on-year across all platforms. This increase was driven by discovery+ which observed a +36 per cent increase in viewers enjoying live and on-demand coverage of the Tour […]
When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch, according to SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. While cost is a factor in motivating subscription purchases, kids’ and […]
Yahoo Advertising has unveiled new research on Advanced TV (ATV) advertising, which explores marketer preferences for ATV buying and partner selection. Yahoo polled over 300 US ATV marketing decision makers for the study, including brand and agency executives. “Advanced TV represents a significant opportunity for advertisers,” said Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo. “It […]
Streaming platform Rakuten TV is launching a new football FAST channel, DAZN Women’s Football, for football fans to enjoy all the excitement of the game they love, coinciding with the FIFA Women’s World Cup. DAZN Women’s Football Fast channel will give fans front row seats to the very best action in women’s football, including live […]
Mixed martial arts organisation UFC and pay-TV operator Foxtel have reached a multi-year agreement that will make Foxtel and Kayo Sports the exclusive distributor of all UFC Pay Per Views in Australia. Starting in January 2024, all UFC Pay Per View events will be broadcast exclusively on Main Event on Foxtel and Kayo Sports, while […]