Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]
Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]
Magnite, the independent sell-side advertising company, has released the research study Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia. The study finds 65 per cent of TV viewers in the country watch ad-supported streaming and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among […]
Wrexham AFC is set to make its return to League Two of the English Football League, after securing promotion from the National League and climbing to Hollywood fame with the docuseries, Welcome to Wrexham. To mark this achievement, sports betting, gaming, and interactive entertainment group Entain has analysed the ‘Wrexham Effect’ in sports betting. After […]
A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]
Comedy-on-demand streaming service NextUp has partnered with sports and entertainment programmer EXTREME to be available as a FAST channel on Virgin Media in the UK. The linear ad-supported channel NextUp Live Comedy features its best stand-up comedy content including livestreams from the Edinburgh Fringe Comedy Festival throughout August, offering Virgin Media TV customers with TV […]
The Witcher Season 3 topped Netflix’s English TV List following the release of Volume 2 with 7.8 million views in the week commencing July 24th. To date, Season 3 has amassed 47.7 million views since premiering on June 29th. Sweet Magnolias Season 3 took the #2 spot with 5.3 million views. More fan-favourites made return […]
Prime Video will launch historical drama series Those About To Die, from director Roland Emmerich, in 2024 in the UK, Ireland, Germany, France, Italy, Spain, Portugal, the Netherlands, Austria, Switzerland, Poland, Turkey, Andorra, Monaco, Luxembourg and Belgium. Inspired by the non-fiction book of the same name by Daniel P. Mannix, the 10-episode series will immerse […]
Classic BBC series Oppenheimer, which stars Sam Waterston as atomic bomb creator J. Robert Oppenheimer, is now available to watch on iPlayer. With Christopher Nolan’s blockbuster epic of the same name proving a hit in cinemas at the moment, viewers can watch the BBC’s take on this brilliant, conflicted physicist. The seven-part series originally aired […]
Research from Ampere Analysis shows that ad-supported tiers are growing in the US. Currently, Hulu, Peacock and Paramount+ represent the bulk of subscriptions. However, uptake is growing for players such as Netflix, driven in no small part by its account-sharing crackdown, and for Disney+, which increased its price alongside launching the ad tier. Here’s the […]