Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]
A report from industry analyst & advisory group Media Partners Asia (MPA) estimates that Australia’s online video industry will generate an estimated $2.9 billion (€2.4bn) in revenue in 2020, including advertising & subscription revenue. Over the next five years, MPA expects the online video sector to grow at 13 per cent CAGR to reach $5.3 […]
UK retailer Currys PC World conducted a study into the evolution of television to investigate just how much the world of TV has changed and adapted over time. Here are a few of the key takeaways: Broadcast TV is on the decline, but the British public are embracing a multitude of new ways to watch […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
UK commercial PSB ITV is to restructure its broadcast business in a move it says will better reflect and serve changing viewing habits. ITV will establish a new Media and Entertainment Division with two new business units – Broadcast and On-Demand. The Broadcast business will continue to deliver ITV’s USP of mass simultaneous reach. ITV’s […]
The majority of parents who have previously downloaded illegal content for their kids said they have done so more during lockdown, according to a new report from online safety advisory body Internet Matters. Nearly six out of 10 parents (56 per cent) who admitted to illegally downloading content for their kids to watch said they […]
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased
UK broadcasting regulator Ofcom is inviting evidence on the market position and impact of BBC Sounds, the Corporation’s streaming media and audio download service that includes live radio, audio-on-demand, and podcasts. Ofcom notes that the audio and radio sector is undergoing a period of rapid change, driven in part by streaming services including global players […]
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to watch Apple TV+, Apple TV channels, movies, and personalised and curated recommendations. The Apple TV app will begin rolling out immediately in Europe on Sony’s XH90 series via a software update. Apple’s SVoD service offers original […]