An international survey of 114,973 internet users by GlobalWebIndex reveals the audience gender disparity is not as varied as people think between women’s and men’s event. By gender, the audiences of the Men’s and Women’s World Cups are not significantly different, with 39 per cent of the Men’s World Cup audience being female, compared to […]
Conviva’s Q1 2019 State of Streaming TV report shows that while adoption of streaming is increasing in the US, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetisation. […]
Rakuten, the Japanese e-commerce and internet company, has launched a new live video streaming service known as Rakuten LIVE. The streaming service allows artists, celebrities and general users to live stream videos and communicate with viewers in real-time. Viewers can enjoy interactive communication with streamers in real-time by sending comments and virtual gifts to show […]
Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]
Some in the AR/VR industry see it converging into a singularity of spatial computing in one magical device, but mobile AR, smartglasses and VR could actually diverge in the medium-term – at least commercially – according to a Digi-Capital report. AR (mobile AR, smartglasses) is forecast
A co-founder of Facebook has called for the US government to break up the company, warning that its power is “unprecedented and un-American”. Chris Hughes wrote in the New York Times that Facebook’s acquisition of rival platforms had given its CEO, Mark Zuckerberg, unparalleled power over speech and that, from the early days of Facebook, […]
Contrary to popular belief, the effects of social media use on teenage life satisfaction are limited and “tiny”, according to a study of 12,000 UK adolescents suggests. Family, friends and school life all had a greater impact on wellbeing, said
The NFL and Twitter have announced a multi-year partnership extension that will deliver a host of new live programming, original sponsored content and more highlights to Twitter’s audience as the NFL prepares to kick off its 100th season. The new deal will feature new live programming built around some of the NFL’s biggest events, more […]
Major League Soccer has announced an extension of a content agreement with Twitter, now slated to run through the end of the 2022 season. MLS will continue to provide Twitter with a package of live and on-demand content each week, including every goal of the MLS season. “Our collaboration with Twitter has proven to be […]
Facebook has reported revenue growth of more than $3 billion (€2.69bn) on Q1 2018. The social network giant said its revenue for the first three months of the year was $15 billion, up from $11.9 billion in the same period last year. Facebook also reported a daily active user increase of 8 per cent on […]