Report: US streaming viewership up 72% YoY
May 22, 2019
Conviva’s Q1 2019 State of Streaming TV report shows that while adoption of streaming is increasing in the US, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetisation.
In addition, social media plays an increasingly important role for
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