Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it […]
AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behaviour, apps in multiple categories […]
Snap has agreed a deal with ITV to host made-for-mobile, short-form content from some of ITV’s most popular content on Snapchat. Users of the social media sharing app will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover. Snapchat’s […]
Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]
TikTok and Global, the media & entertainment group, have announced that Capital’s Summertime Ball with Barclaycard will be live streamed globally on TikTok, as well as on Global Player, on June 12th. The continuing partnership follows the huge success of the live stream of Capital’s Jingle Bell Ball last year, with Barclaycard, on TikTok, which attracted over […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement. Most notably, the findings of the study show a concern about how the advertising industry will adopt privacy-friendly identity solutions in […]
Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from Ofcom’sstudy into the nation’s online lives. Its findings reveal that women are less confident about their online safety than men, more negatively affected by discriminatory, hateful and trolling content, and feel less able to have a voice and […]
ITV and Twitter have announced a new multi-year content partnership in the UK, which will bring the best of the broadcaster’s output to the platform alongside new content activations. The partnership will bring over 1,200 real-time highlights to Twitter, including events from popular shows such as Love Island and I’m a Celebrity… Get Me Out […]
Twitter has been hit with $150m (£139.9m) fine in the US after law enforcement officials accused the accused social media platform of illegally using users’ data to help sell targeted ads. Court documents revealed that The Federal Trade Commission (FTC) and the Department of Justice said Twitter violated an agreement it had with regulators; Twitter […]
Three-piece suites, drinks trolleys and inspirational quotes are fading out of UK living rooms, making way for corner sofas, sustainable furniture and smart technology according to research commissioned by Sky Glass, the streaming TV from Sky. Velvet furniture (53 per cent), floral print wallpaper (50 per cent) and wood panelling (48 per cent) are also […]