Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]

Channel 4.0, Channel 4’s new digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers since its launch in October Channel 4.0 has driven over 25 million views, with the UK 13- 24 demographic accounting for 82 per cent of total views. At 120 days from launch the channel had already established […]

According to the IAB, from 2021 and 2022, internet advertising revenues grew 10.8 per cent year-over-year (YoY) totalling $209.7 billion (€189.8bn) and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1 per cent followed by Q2 at 11.8 per cent, resulting in ad revenues for the first half of the year […]

The BBC has confirmed the appointment of TV executive John Hardie to review how its social media guidance applies to freelancers. The review, which was announced by BBC Director-General Tim Davie earlier in March, will start immediately. It is expected the review will be completed by the summer and any changes to the BBC’s social […]

Italian media group Mediaset’s RTI Reti Televisive Italiane and Meta Platforms (Meta) have signed a multi-year partnership to fight online piracy. As part of this partnership, Meta and RTI will collaborate on the implementation of a series of tools and systems to protect RTI’s copyrighted content, including live broadcasts. In addition, Meta will provide RTI […]

BBC Studios has unveiled that its social team has launched an in-house global advertising sales function to drive revenue across its branded social platforms including YouTube and Snapchat. BBC Studios Social offers the market a global reach of 4.7 billion social views across all social platforms, along with the ability to partner with a renowned […]

Fully electric off-road race series, Extreme E, has appointed Nic Makepeace as its new Senior Digital Manager. Makepeace joins the company with extensive experience in digital sports management, recently working for Seven League, where he managed the social output for the NBA in Europe and the Middle East. Makepeace has also worked with the NFL, playing […]

US media owners advertising revenues grew by a healthy 6 per cent in 2022 (excluding cyclical ad spend) to reach $315 billion (€291bn). However, ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year, reports media investment and intelligence company MAGNA. Looking at 2023, there are mixed economic […]

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]