Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
The 67th Eurovision Song Contest (ESC), hosted by the BBC in Liverpool, on behalf of Ukraine, and organised by the European Broadcasting Union (EBU), reached 162 million people over the three live shows across 38 public service media markets. The viewing share of the Grand Final on May 13th was 40.9 per cent and remains […]
Sports streaming service DAZN Group and Videocites, a technology company specialising in automated content detection solutions over social media, are partnering to intensify DAZN’s battle against intellectual property (IP) theft and illegal social media streams of its live sports content. The collaboration reflects their shared commitment to combating online piracy and promoting legitimate live sports […]
Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]
Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place. Starting with immediate effect, the partnership consists of Facebook and […]
Chicken Soup for the Soul Entertainment has signed a content agreement with Rome-based entertainment and social media platform TaTaTu. TaTaTu will launch its service via the unique TaTaTu app available for iOS and Android devices using Chicken Soup for the Soul Entertainment-owned movies, television series, and documentaries. TaTaTu rewards users with coins for social media […]
Digital content agency and media network, Little Dot Studios, has invested in Formation Games, an independent sports game studio. As part of the investment, Little Dot Studios, an All3Media company, has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting influencers and football club owners. Currently in […]
Elon Musk has named Linda Yaccarino as new chief executive of Twitter, just over six months after his takeover of the social media company. Musk said Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money, and struggled with attempts to make users, […]
NBCUniversal has announced a more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024. The new partnership with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games. Twitter and Paris 2024 Partnership Highlights: Pre-Games Countdown Coverage: Beginning in February 2024 […]