Twitter owner Elon Musk has confirmed plans for a Twitter video app on smart TVs. Responding to a tweet suggesting that: “We really need a Twitter video app for Smart TVs”, Musk replied: ”It’s coming”, without revealing any further details. On June 15th, during an investor presentation, new Twitter CEO, Linda Yaccarino, and Musk laid […]

TikTok has become the first app to ever surpass $1 billion in consumer spend in a single quarter globally, according to insights by data.ai. The app analytics data provider has taken a deep dive into the features driving consumer spend on mobile and the apps with the most successful monetisation strategies, revealing the top apps […]

This year’s Reuters Institute Digital News Report provides evidence that news audiences are becoming more dependent on digital and social platforms, putting further pressure on both ad-based and subscription business models of news organisations at a time when both household and company spending is being squeezed. The report documents how video-based content, distributed via networks […]

Integral Ad Science (IAS), a specialist in digital media quality, has announced a partnership expansion with TikTok, bringing its Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further cements IAS’s deep partnership with TikTok and adds to the seven countries where brand safety and suitability measurement […]

A study from Day One Agency and USC Annenberg Center for Public Relation titled Ask Gen Z: A Deep Dive into Gen Z’s Scrolls, takes a deep dive into Gen Z’s media consumption habits, as the generation is actively reshaping today’s media landscape. The report uncovers that Gen Z’s relationship with their scrolls and information consumption […]

CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]

WWE has announced a multi-year partnership with Twitch that will see the return of the official WWE channel and popular WWE Superstar channels, featuring live and exclusive content. In addition to the launch of the channel, WWE will debut a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer […]

Top Rank, the boxing promotions, and WSC Sports, the specialist in artificial intelligence (AI) powered sports video content, have announced a partnership to transform the way Top Rank creates and distributes fight highlights. Real-time fight highlights will now be automatically generated using the WSC Sports platform. This will bring fans more content than ever before […]

Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]

Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]