Reinforcing the growing acceptance of the power of social media in driving people towards TV viewing, Comcast, NBCUniversal and Twitter have formed a strategic partnership to connect more directly the millions of Twitter users with TV viewing. In the first step of the partnership, Comcast engineers created a new feature called ‘See It’ that will […]
Nielsen has officially launched its Nielsen Twitter TV Ratings, which it describes as the first measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure the number of people tweeting about TV shows as well as the much larger ‘audience’ of people who actually view those Tweets. “We […]
Facebook is to start sharing weekly data reports with ABC, NBC, Fox and CBS, the WSJ reports. The data will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts. The move is seen in part as an attempt to compete with […]
TV still rules the living room when it comes to how we spend our time, according to a survey carried out on behalf of Panasonic. Brits spend nearly twice as much time watching TV as we do on social networking websites. The average Brit spends about 2.5 hours (156 minutes) watching television per day, while […]
The NFL has struck a deal with Twitter to make American football highlights and other content available on the social-media service, the latest big partnership aimed at capitalising on the intersection of tweeting and TV. The NFL will have a team dedicated to producing “programming” for Twitter users seven days a week, including in-game highlights […]
never.no has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of Social TV and Multiscreen engagements. Now broadcasters and advertisers that use the never.no IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into […]
VidiGo and never.no have unveiled a solution to leverage the power and potential of social TV, audience interaction and participatory television. The jointly released turnkey platform is an intuitive, easy to use and complete Social Media Hub. The Hub is a combined Social Management and CG product to deliver cost effective social media capabilities for […]
Twitter has acquired Trendrr, a company that tracks and analyses conversation about TV shows on Twitter and other social media sites such as Facebook. The news was revealed in a blog post by Trendrr founder Mark Ghuneim, who suggested the move would give rise to bigger opportunities that drive better experiences for users, media and […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
at800, the organisation responsible for ensuring viewers can still watch Freeview when new mobile signals go live, has launched the UK’s first postbox for Tweets – so a Tweet can now reach even those who aren’t on Twitter. People can Tweet a family member or friend using the hashtag #at800postbox. at800 will print the personalised […]