During the World Cup tournament, Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at World Cup sponsors and advertisers to gauge the overall success of their social campaigns. Highlights from their findings include: o – 12.3 million total mentions (Facebook/Twitter) o – KIA led with volume of brand […]
MTV UK will be using new mobile social network Tunepics in its social marketing campaigns across key music and entertainment shows and MTV branded live music events. Geordie Shore series 8 will be the first MTV series to utilise Tunepics, enabling key moments from the new series of the show to be shared with fans in real […]
Newstag, a Swedish-based crowd-curated video news service, has secured $1.3 million of seed funding. A group of private and institutional investors have backed the media start-up to develop its innovative approach to news sharing through social media. Newstag will bring together video news stories from content producers around the world, including AP and Reuters, as […]
4Music part of the Box TV Network, announces sponsorship deal with O2 as they join forces to find undiscovered UK vlog talent. Tapping into the global vlogging phenomenon and hunting for a new 4Music social screen star, the O2 sponsored Vlogstar talent competition opened on the 14th of July. To enter, aspiring vloggers will be […]
Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final. However, the […]
During some World Cup qualification matches, more than 400,000 dual-screeners participated at the same time, in sync with telecasts, according to Visiware. The World Cup has become a milestone event for global second screen TV apps, as evidenced by engagement on such diverse apps as Televisa’s Deportes (Mexico), ESPN-Sync, and “L’Equipe” Connect (France), powered by […]
Germany’s coverage of the nation’s football team demolishing Brazil 7-1 in the World Cup semi-finals drew a peak audience of 32.6 million viewers, making it the most-watched programme in the country since records have been kept. The match drew an 87.8 per cent share of all TV viewers, according to the Hollywood Reporter. BBC1’s coverage […]
Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, […]
MTV has confirmed the launch of Your MTV Top 20, aiming to be the world’s most comprehensive weekly music video chart and the only one ultimately determined by fan interaction via social and digital media. The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music […]
Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of […]