Real-time video specialist Grabyo has raised $2 million in funding from an array of major sports stars on the back of accelerating customer demand, ongoing momentum in social video and the rapid growth of mobile video advertising. The investors and global ambassadors include Premier League footballers Cesc Fabregas and Robin van Persie, New York Red […]
Mood Media, the global player in Experience Design, has formed partnership with Shazam that includes the official launch of Shazam In-Store, a location-based mobile marketing product. Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than […]
One online blogger accurately summed up the much-reported ‘fact’ that London-based satellite operator Avanti had struck some sort of deal with social media giant Facebook. The comment said: “Odd that this deal should be leaked to the press. It must be true as neither Avanti nor Facebook have denied it…” Avanti cannot deny the ‘talks’ […]
John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows
Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this […]
As part of its ‘mobile-first’ strategy, BBC Hindi is making its content available on smartphone instant messaging platform LINE – one of the world’s top five chat apps. By subscribing to BBC Hindi in the Official Accounts section, Hindi-speaking LINE users can receive the latest news from BBC Hindi via text, graphics, short video clips […]
Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar. The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and […]
Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research […]
Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from […]
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A study by Kantar Media – A Year in the Life of TV and Twitter – provides an in-depth look at the relationship between what users say and read about on Twitter and what they watch in the […]