Anvato, the TV Everywhere platform provider, has implemented the latest Facebook video API, introduced at the F8 conference in San Francisco. This integration provides Anvato customers with native video ingest and publishing capabilities on Facebook from the Anvato software platform, as well as advanced features that enhance user engagement. With more than three billion video […]
The BBC has put a heart icon on all browser versions of BBC iPlayer and all TV & Radio programme pages that will for the first time allow users to instantly ‘love’ a programme. In a blog post, Philip Almond, BBC’s Director of Marketing and Audiences explains: “If we know what you love we can […]
Millennials (those aged 18 to 34 in 2015) might still be consumers of news, but they aren’t as likely to be willing to pay for it, according to a study by the Media Insight Project. At least 40 per cent
Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their […]
With social media a television programme can get positive or negative feedback from a viewer almost instantaneously. Given this growing trend, one would think social media is dominating the battle for TV viewership. But, surprisingly, social media
Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends
Eurosport’s coverage of the 2015 FIA World Touring Car Championship is to incorporate social media integration for the first time with driver Twitter and Instagram activity featuring on a split-screen view before each race and during the repair time. Thanks to software from specialist company Spreadfast, fans will get to read the latest thoughts from […]
EastEnders’ ‘Who killed Lucy?’ 30th anniversary story created a social media frenzy last week, with one million tweets sent during the live show. But despite the online engagement generated on Twitter around one of TV’s most-anticipated events, consumer behaviour indicates a new trend for social TV. These are the findings of social discovery platform Beamly, […]
Twitter says “a lot more coming on the mobile video front” as it revealed it now sees more than 1.5 billion Vine loops a day for its short video service. CEO Dick Costolo told the firm’s earnings call that the launch last week of a new feature that lets Twitter users capture, edit and share […]
Super Bowl XLIX lived up to high expectations, delivering a major increase of 105 per cent in customer conversion rates and an even greater jump of 163 per cent for social tactics, according to business intelligence from The Exchange Lab. With record-breaking ad prices, this year¹s Super Bowl Sunday received unprecedented media attention with advertisers […]