Signalling technology’s massive presence in sports, a record 26.42 terabytes of data was transferred within the stadium during Super Bowl LIV in Miami on February 2nd – an increase of 9.9 per cent from last year’s NFL championship game, despite being held at a smaller-capacity stadium with nearly 10,000 fewer fans Extreme Networks, the official […]
Real Madrid finished 2019 as the most visited football club website in the world for the fourth consecutive year, according to figures published by Comscore, the official Internet measurement firm. In a statement, the La Liga football team said: “These excellent audience results are a reflection of Real Madrid’s efforts in the club’s digital transformation […]
Following the results announcement that exceeded even Disney’s expectations, analyst firm Digital TV Research has upgraded its forecasts for Disney+. Disney+ will be the biggest SVoD winner over the next five years. Disney+ will add 105 million paying subscribers between end-2019 and 2025 to take its total to 126 million. Disney+ will reach 53 per […]
Omdia, the freshly-rebranded technology research group, has released a new research paper which it says connects the dots between the strategies, technologies, companies and market trends impacting industries as they transition to 5G. Covering areas as diverse as sports, autonomous vehicles, gaming, wireless components, IoT, cybersecurity and AI – this preview of the 5G developments […]
Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality. The video-focused cross media measurement
As Hollywood prepares for this year’s Oscars ceremony, insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating engagement opportunities for brands that extend well beyond awards season. The Trade Desk analysed conversion rates around the release dates of some of this year’s biggest hits – both on Netflix and […]
Based on the actual budget analysis of 576 European live-action fiction films released in 2017, this is probably the largest pan-European data sample available to date on the financing of European fiction films. This report is the fruit of a major collaboration project between the European Audiovisual Observatory, part of the Council of Europe in […]
With more and more major film and television brands joining the band of VoD-streaming platforms and launching their own services, Disney+, in particular, is expected to ignite further competition, suggests the Goldmedia research and consulting group. Up to 7.6 million consumers in the UK are already indicating that they want to use Disney+ when it […]
Conviva, a specialist in global streaming media intelligence, has released its quarterly State of Streaming report for Q4 2019, revealing streaming viewing continues to climb – up 58 per cent year over year – as consumers are motivated by new streaming services like Disney+ and Apple TV+ and the convenience of on demand versus live […]
The US Chamber of Commerce Global Innovation Policy Center (GIPC) has released its eighth annual International IP Index, Art of the Possible, which evaluates how 53 global economies approach intellectual property (IP)—from patent and copyright policies to commercialisation of IP assets and ratification of international treaties. The International IP Index creates a template for economies […]