Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]
Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]
A report by Ampere Analysis reveals that while global audiences are watching more South Korean content than ever, both international streaming platforms and local commissioners are producing fewer new TV titles. Local companies have struggled with rising production costs and the broader macroeconomic challenges, while international SVoDs are shifting their content strategy towards acquisitions and […]
Korea’s premium VoD market reached $1.1 billion (€0.94bn) in H1 2025, with paid SVoD subscriptions climbing to 24.5 million and 1.5 million net new additions during the period, according to insights from ampd, the measurement platform owned and operated by Media Partners Asia (MPA). Growth was concentrated among scaled leaders, while the introduction of connected […]
RootMetrics, an Ookla company, has announced the findings of its bi-annual UK State of the Mobile Union report. EE won or shared every UK-wide RootScore Award in H1 2025, including its twenty-fourth consecutive UK Overall RootScore Award, recognising the operator for delivering the best overall network performance across the UK for 12 years and counting. […]
In less than 48 hours, a special episode of The Rest Is Football featuring Marcus Rashford, was streamed over 1.4 million times across YouTube, Spotify Video, and all podcast platforms, with clips attracting more than 48.8 million views on social media. Timed ahead of the August 19th launch of Goalhanger’s new spin-off — The Rest […]
Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]
As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]
According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]