Advanced Television

Research

Data: Fortnite updates drive record UK broadband traffic

Data from Openreach – the UK’s wholesale broadband network – shows that data usage on its new Full Fibre network alone is up more than 35 per cent between January and June 2025, compared to the same period in 2024. And overall traffic on its national broadband network increased by five per cent in the […]

September 17, 2025

Survey: 60% of ‘sports super fans’ in US use sports-only streamers

About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]

September 17, 2025

Data: Long-term R&D investment paying off in Wales

Media Cymru’s latest campaign, Fuelling the Future, highlights the impact that research, development and innovation (RD&I) investment has had in Wales, playing a significant role in driving productivity, growth and innovation in local and regional economies. Media Cymru’s latest economic analysis (2023 data) shows an economically valuable, yet fragile, creative industries that support more than […]

September 17, 2025

Netflix: Over 41m watch Canelo vs Crawford

In a career-defining performance, Terence Crawford defeated Saúl ‘Canelo’ Álvarez by unanimous decision after 12 rounds on September 14th, to win the undisputed Super Middleweight Championship, in an event streamed globally on Netflix, The main fight scored an estimated average minute audience (AMA) of 36.6 million live+SD viewers from opening to closing bell, reports VideoAmp […]

September 16, 2025

Research: Video game TV adaptations significantly boost players

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

September 16, 2025

Survey: Viewers turn to SVoDs as ‘starting gate’ for streaming

Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts. Since 2013, Hub’s annual Decoding the Default survey has measured which platforms US consumers consider their ‘home base’ for TV – ie, the […]

September 15, 2025

Research: New era of streaming partnerships

Research from Omdia presented at IBC 2025 in Amsterdam reveals a fundamental shift in the streaming media landscape, with major platforms moving from fierce competition to strategic collaboration in what Maria Rúa Aguete Head of M&E at Omdia called Streaming Love – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative […]

September 15, 2025

Research: Korean TV giants dominate Smart TV YouTube viewing

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]

September 15, 2025

Data: Portugal sees slowest pay-TV growth in 19 years

Portugal experienced the slowest annual growth in pay-TV subscribers since 2006, adding only 40,000 new subscribers (+0.9 per cent) in the second quarter of 2025, reaching a total of 4.7 million. According to data published by the National Communications Authority (Anacom), fibre optic connections continue to dominate the market, accounting for 68.2 per cent of […]

September 12, 2025From Branislav Pekic in Rome

Barb: 20.6m UK SVoD homes in Q2 2025

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

September 11, 2025