Advanced Television

Research

Report: AI redefining digital ad ecosystem

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) […]

August 14, 2025

Report: Strong growth in Middle Eastern smartphone market

Research from Canalys (now part of Omdia) reveals that the Middle East’s (excluding Turkey) smartphone market grew 15 per cent to 13.2 million units in Q2 2025, making it the strongest-growing region worldwide. The rebound was powered by value-conscious buyers, festive season spending and strong economic momentum, positioning the region for continued expansion in smartphone […]

August 14, 2025

Study: Aussies increasingly finding content through TV home screen

LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]

August 13, 2025

Spain, Hong Kong, Singapore top Netflix ISP Speed Index

This July marked the fifth year of reporting results on the updated Netflix ISP Speed Index – a monthly update on which Internet Service Providers (ISPs) offer the best prime-time Netflix streaming experience. In July’s results, 26 per cent of ISPs saw an increase of 0.2 Mbps, 72 per cent stayed the same, and 2 […]

August 13, 2025

Survey: CSPs expect significant traffic demand from AI

Ciena and Heavy Reading (now part of Omdia) have launched a global survey to help better understand the impacts of AI applications and traffic growth on metro and long-haul networks operated by communications service providers (CSPs), including fixed, mobile and converged network operators and cable operators. The report found that CSPs expect significant traffic demand […]

August 13, 2025

Study: Filipinos using 6 streaming services on average

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]

August 13, 2025

Report: Private 5G networks on the verge of mainstream

Research from SNS Telecom & IT’s indicates that private 5G networks are on the verge of mainstream adoption, with annual spending projected to reach $5 billion (€4.27bn) by 2028. Private LTE networks are a well-established market and have been around for more than a decade, albeit as a niche segment of the wider cellular infrastructure […]

August 13, 2025

Xiaomi regains SEA smartphone crown

According to research from Canalys, part of Omdia, Southeast Asia’s smartphone market declined 1 per cent year on year in Q2 2025 to 25 million units, as tariff uncertainty continues to cloud the region’s outlook. Xiaomi reclaimed the top spot for the first time since Q2 2021, shipping 4.7 million units and capturing a 19 […]

August 13, 2025

Analysis: SVoDs reduce scripted TV commissions

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]

August 12, 2025

Report: Canada’s video entertainment market maintains momentum

Canada’s video entertainment sector continues its steady expansion, achieving 1 per cent value growth in 2024, and with total consumer spend projected to increase by 3 per cent in 2025. That’s according to Futuresource Consulting’s latest video insights report, which points to a market worth CA$12.4 billion (€7.75bn) by the end of the year. The […]

August 12, 2025